Each day, inboxes are filled with emails sent from businesses to their leads. They’ve vastly improved over the years, with captivating subject lines and well-designed content that is tailored to individual interests. Appealing emailers are very effective, leading to high open and click-through rates - and high ROIs.
It is a medium that can inform, inspire, and entice your audience to check out your website and ideally, make a sale. Moreover, emailers can easily become a weekly expectation that people look forward to. Le Creuset, for example, has a weekly “Terrific Tuesday,” delivering an item on sale each week. This is a serious win for the luxury brand since sales.
What we can see based on france email list the above is that successful emails deliver value. People don’t want their inboxes to become overpopulated with emails they could toss to junk mail or spam. Inboxes have also made it easier than ever to block senders and unsubscribe at the touch of a button. So, creating good emails is key, especially when it comes to inbound marketing purposes.
To create successful email campaigns, you need to segment your database correctly and present them with relevant information. The overall goal is to drive engagement through optimization which will lead to conversions. When designing your strategy, be sure to mark out how these emailers fit into your overall digital marketing strategy and how relevant they are to your customer’s position in the customer lifecycle.
For example, people who are new subscribers are often offered a discount on their first purchase. The emails for them will be catered towards them making their first purchase and getting to experience your brand. From then on, you have a clearer understanding of what this customer is interested in and can cater to their future needs. The more information you gather over the long term, the more data your team will have to work with.
Email segments should cover the groups of people you’ll be emailing - so understanding who they are, what they are interested in, when the best time to send each type of email is, where the email will likely be viewed (so you can optimize for mobile), and why you’re reaching out them.