When it comes to AI, HubSpot is consistently improving its tools and one of the most applauded AI features is the ability the tool has to scan an email signature and gather prospect contact information - saving it into your database. Again, saving your team time and ensuring greater sales results.
4. Account-Based Marketing Capabilities
Account-Based Marketing (commonly referred to as ABM) is vital for B2B Marketing in 2022. In May 2020 HubSpot introduced a feature known as “Target Accounts” which helps select how many contacts, meetings and engagements are targeted to companies within your database.
With this tool you are able to identify whether or not your sales team is missing any key decision-makers within those companies and calculate the value of deals associated with them - this once again helps your team optimize their performance and push for greater results.
5. Create Custom Objects
Originally, the HubSpot database was organized to segment data into the following categories:
Deals
Companies
Contacts
Tickets
Now, HubSpot offers custom objects germany email list which means you are able to create custom categories and this allows you to completely customize and tailor the platform to your specific sales needs.
6. Teams and Permissions
Businesses have many different , all of whom have a variety of responsibilities and roles within the organization and within departments. These roles do not require the same level of permission as others within the HubSpot platform and the enterprise level of HubSpot’s Sales Hub gives you the opportunity to create multiple levels for users based on the following criteria:
Teams
Regions
Departments
Product Lines
Segment of your Choice
This means you are able to control user settings and how each employee engages with the platform. You are also able to set up a hierarchy of teams by creating field-level permission on the platform and disabling other properties. This cuts out the noise and keeps your database clean, allowing for the most streamlined of processes.
The Wrap Up
The HubSpot Sales Hub Enterprise tier will help large businesses completely optimize their sales processes, giving their sales teams the opportunity to focus on what they do best - sell.
The HubSpot Platform ecosystem is vast and when it comes to sales, you have a variety of options to choose from. If you are a larger organization the HubSpot Sales Hub Enterprise is the tool you have been looking for if you want to accelerate sales and grow your business, better.
How We Can Help
At Nexa, we've implemented and assisted hundreds of businesses (SMEs through to Enterprise clients) that wanted to not only implement the HubSpot CRM for their business but also enhance and optimize their sales processes.