Leveraging Reddit to your advantage
Posted: Wed Jan 15, 2025 5:25 am
The “Discussions and Forums” module particularly prominent, often appearing above the fold ahead of the “People Also Ask” section, which is also now accommodating Reddit content.
To dig a little deeper, we analyzed a few major brands and their closest competitors. Using the SEMrush keyword gap analysis tool, all domains were shown to be overlapping for tens of thousands of keywords—and Reddit captured 50% or more of ranked demand.
Non-branded keywords are not exempt from this trend, and most of the keywords we analyzed increased by triple-digit percentages year over year. As the chart below shows, reddit.com has experienced a huge growth el salvador leads in Page 1 keyword appearances between April 2023 and April 2024. These non-branded keywords cover all stages of the customer journey, from buy, sell, and purchase to deals and offers, reviews, “best”, and even localized searches like “near me”.
As the data shows, Reddit content is showing up for millions more keywords on Page 1, branded and non-branded, across all levels of the customer funnel. With this in mind, the Reddit domain should absolutely be considered a “threat”. After all, even if you manage to outrank Reddit content and your competitors in traditional organic results, you may be crowded out by a growing number of SERP components—paid ads, “Discussions and Forums”, “People Also Ask”, AI overviews—which makes total SERP ownership an increasingly important goal. So, what are SEOs and brands supposed to do?
First, deploy a keyword tool to discover how Reddit results are ranking in your industry, paying close attention to where Reddit is outranking you for both branded and non-branded terms. This will show you where there are opportunities to develop “helpful content” at all stages of the customer journey.
Second, work with your PR and social media teams to focus their attention on Reddit. How are they dealing with positive and negative reviews, comments, and topics on Reddit? It’s true that Reddit has a dark and seedy side—as do most social platforms—but it can also present valuable opportunities to respond to comments and link back to your own domain.
To dig a little deeper, we analyzed a few major brands and their closest competitors. Using the SEMrush keyword gap analysis tool, all domains were shown to be overlapping for tens of thousands of keywords—and Reddit captured 50% or more of ranked demand.
Non-branded keywords are not exempt from this trend, and most of the keywords we analyzed increased by triple-digit percentages year over year. As the chart below shows, reddit.com has experienced a huge growth el salvador leads in Page 1 keyword appearances between April 2023 and April 2024. These non-branded keywords cover all stages of the customer journey, from buy, sell, and purchase to deals and offers, reviews, “best”, and even localized searches like “near me”.
As the data shows, Reddit content is showing up for millions more keywords on Page 1, branded and non-branded, across all levels of the customer funnel. With this in mind, the Reddit domain should absolutely be considered a “threat”. After all, even if you manage to outrank Reddit content and your competitors in traditional organic results, you may be crowded out by a growing number of SERP components—paid ads, “Discussions and Forums”, “People Also Ask”, AI overviews—which makes total SERP ownership an increasingly important goal. So, what are SEOs and brands supposed to do?
First, deploy a keyword tool to discover how Reddit results are ranking in your industry, paying close attention to where Reddit is outranking you for both branded and non-branded terms. This will show you where there are opportunities to develop “helpful content” at all stages of the customer journey.
Second, work with your PR and social media teams to focus their attention on Reddit. How are they dealing with positive and negative reviews, comments, and topics on Reddit? It’s true that Reddit has a dark and seedy side—as do most social platforms—but it can also present valuable opportunities to respond to comments and link back to your own domain.