Email promoting Reply's services with
Posted: Wed Jan 15, 2025 4:52 am
Do you already have an effective email onboarding sequence? If not, it’s time to write one for your users.
When planning your email onboarding, think about the key tasks your users need to complete to become familiar with your tool, so they get the most value from it.
Check out this onboarding sequence a user receives after signing up for a free trial.
To get the most out of this sales engagement tool, this SaaS company shares helpful tips with users during the free trial.
An email about sales automation featuring hands holding smartphones with app logos, promoting Zapier integration with Reply.
Once the free trial ends, the user receives an email encouraging them to upgrade to a paid plan and reminding them of the main benefits of the tool.
a call to upgrade, featuring a crown graphic and testimonials on sales automation benefits.
4. Distribute content on social media
Social media is becoming increasingly saturated: today, less than 6% of your page followers will see your Facebook post.
It's no surprise: Social media platforms want advertisers to pay to reach their audiences.
However, even though it is more difficult to reach your audience organically on social media, this channel can still provide you with many SaaS customers if you follow the rules and keep up with changes in the platform’s algorithms.
When you check the social media accounts of SaaS companies, you can notice two possible situations: almost no engagement under regularly published posts or quite good, lots of likes, comments and shares.
So what distinguishes these two cases and how can you achieve this last situation? Let's look at an example first.
This SaaS has good social media engagement, but there is a problem.
An illustration of two hands exchanging a smiling face hindi directory and a flower, set against a pastel background.
If you go to the Transparency section of their Facebook fan page, you can immediately notice that to get this engagement, they actively promote this post.
An ad from Grammarly promoting compliments, featuring colorful hands and flowers. The info page highlights their support for Ukraine.
Bottom line: If you want to distribute content effectively on social media, be prepared to pay to promote your posts.
Is it the same for other channels? Let’s check out LinkedIn. Not too long ago, companies would post a few random updates on their LinkedIn company pages, often linking to their blog. They would also openly promote their services.
When planning your email onboarding, think about the key tasks your users need to complete to become familiar with your tool, so they get the most value from it.
Check out this onboarding sequence a user receives after signing up for a free trial.
To get the most out of this sales engagement tool, this SaaS company shares helpful tips with users during the free trial.
An email about sales automation featuring hands holding smartphones with app logos, promoting Zapier integration with Reply.
Once the free trial ends, the user receives an email encouraging them to upgrade to a paid plan and reminding them of the main benefits of the tool.
a call to upgrade, featuring a crown graphic and testimonials on sales automation benefits.
4. Distribute content on social media
Social media is becoming increasingly saturated: today, less than 6% of your page followers will see your Facebook post.
It's no surprise: Social media platforms want advertisers to pay to reach their audiences.
However, even though it is more difficult to reach your audience organically on social media, this channel can still provide you with many SaaS customers if you follow the rules and keep up with changes in the platform’s algorithms.
When you check the social media accounts of SaaS companies, you can notice two possible situations: almost no engagement under regularly published posts or quite good, lots of likes, comments and shares.
So what distinguishes these two cases and how can you achieve this last situation? Let's look at an example first.
This SaaS has good social media engagement, but there is a problem.
An illustration of two hands exchanging a smiling face hindi directory and a flower, set against a pastel background.
If you go to the Transparency section of their Facebook fan page, you can immediately notice that to get this engagement, they actively promote this post.
An ad from Grammarly promoting compliments, featuring colorful hands and flowers. The info page highlights their support for Ukraine.
Bottom line: If you want to distribute content effectively on social media, be prepared to pay to promote your posts.
Is it the same for other channels? Let’s check out LinkedIn. Not too long ago, companies would post a few random updates on their LinkedIn company pages, often linking to their blog. They would also openly promote their services.