Snapchat Social Media Campaigns

[samiaseo222]

Snapchat started off as an image messaging platform but quickly evolved into a very popular multimedia social media mobile app. People use it to share short, temporary Snapchat Stories. Marketers quickly learned how to use ephemeral content to showcase their products through vertical video.

Snapchat has more than 230 million daily active users and more than 2 million snaps are created each minute!

Snapchat has excellent audience targeting lack data tools and ecommerce features. It’s also famous for its innovative Augmented Reality tools. Brands can create a Lens on Snapchat and use this as a hook to engage users.

Because Snapchat is such a vibrant platform, brands need to be very creative with their content. It’s not enough to have nice visuals and music, marketers also need the right strategy to drive success. The extra effort pays off, however, because the right campaigns drive direct sales as well as awareness.

9. Snapchat campaign - Gucci
13 of the Best Social Media & Messaging App Campaigns
Snapchat is now leading the way in innovative social media ecommerce, with new features such as Augmented Reality (AR) shopping that’s helping to transform the retail sector. This allows users to get a better understanding of products by experimenting with them in a virtual or augmented environment. Gucci launched the first of these campaigns with the first global shoe try-on using Snapchat’s AR Lens.

10. Snapchat campaign - American Eagle
13 of the Best Social Media & Messaging App Campaigns
Other brands have followed suit, like American Eagle with their jeans guide. Using a 3D shoppable jeans lens customers can try on different types of American Eagle jeans by using the back camera. So, when users try on a pair of virtual jeans, they can look at fit and get styling advice along with an option to buy.