How to Format a Blog Article
Posted: Sun Jan 12, 2025 7:12 am
In this article, we talk about 16 rules for formatting articles on a website so that they attract both readers and search engines.
Rules for article formatting
Article Title
This is the first thing users pay attention to. They will most vk database likely leave your site if you don't hook them with the title.
When writing, it is important to consider two factors. The first is that the title should arouse the reader's interest, and the second is that it should contain keywords, since the article is written to attract traffic from SEO .
Content
For the convenience of readers, it is recommended to make a table of contents for the article. It helps to quickly find specific content.
Meta tags
Headings and descriptions should be written not only in the text, but in special tags for search engines so that the article is easily searched in Yandex search. Be sure to include keywords in these tags.
Useful text
The written article must meet two conditions at once: solve your marketing problem and be useful for readers.
Images and videos
Even a fascinating article can turn into a boring text if you don’t add pictures or video. Because of their love for pictures, people won’t waste time reading material that doesn’t have them. Also, try to use your own photos when designing.
Author's note
Add the author's name, surname and photos to the articles, as materials written by a specialist are trusted more. It would be a plus to indicate any of his achievements in a certain area.
Rating, views rate
This tool allows you to evaluate the popularity of the material. Users cannot miss an article that is popular and probably very useful.
Reading time
This is a great way to show that you care about your customer, so that they will either stay on your site and read the article, or bookmark it and come back to it later.
Comment block
For users, comments are an opportunity to ask additional questions and express their opinions. For you, it’s a chance to connect with customers and demonstrate your importance. In addition, through comments, you receive free feedback that will help improve your product or service.
Subscription form
This is a way to get contacts of the target audience by any legal means. Such users can become buyers from subscribers.
Selection of articles
After reading an article, the reader usually wants to study the topic in more detail and find additional information. For the user's convenience, you can offer a selection of similar articles so as not to force him to waste time searching for additional materials. In addition, such a block helps to increase the number of page views and time spent on the site. This has a positive effect on positions in search results.
Distribute Material Button
The more interesting the article, the more people will share it. Make it easier for them by adding quick sharing buttons. Be sure to add icons of popular social networks and messengers so that your content is accessible to a wide audience who will want to share it further.
Schema.org markup
Markup helps search engines understand the content of a particular page, allowing them to create snippets – brief information displayed in search results. This allows the user to see not just individual fragments of text, but clear announcements, lists, tables and ratings.
Open Graph Markup
This markup creates a preview that appears when content is distributed in messengers or social networks.
RSS for Turbo Pages
This technology makes it possible to create simplified website pages for Yandex. They also load quickly.
Adding tags
Tags make it easier to navigate your site. They can be used to create quick links that will allow the reader to easily find articles on a specific topic in just a couple of clicks. In addition, using tags will help improve SEO performance.
Conclusion
It is important to remember that the goal of any article is to motivate the reader to take a specific action. Whether it is reading another article, leaving a request, subscribing to a newsletter or taking a test. Therefore, be sure to call the reader to action at the end of the article.
Rules for article formatting
Article Title
This is the first thing users pay attention to. They will most vk database likely leave your site if you don't hook them with the title.
When writing, it is important to consider two factors. The first is that the title should arouse the reader's interest, and the second is that it should contain keywords, since the article is written to attract traffic from SEO .
Content
For the convenience of readers, it is recommended to make a table of contents for the article. It helps to quickly find specific content.
Meta tags
Headings and descriptions should be written not only in the text, but in special tags for search engines so that the article is easily searched in Yandex search. Be sure to include keywords in these tags.
Useful text
The written article must meet two conditions at once: solve your marketing problem and be useful for readers.
Images and videos
Even a fascinating article can turn into a boring text if you don’t add pictures or video. Because of their love for pictures, people won’t waste time reading material that doesn’t have them. Also, try to use your own photos when designing.
Author's note
Add the author's name, surname and photos to the articles, as materials written by a specialist are trusted more. It would be a plus to indicate any of his achievements in a certain area.
Rating, views rate
This tool allows you to evaluate the popularity of the material. Users cannot miss an article that is popular and probably very useful.
Reading time
This is a great way to show that you care about your customer, so that they will either stay on your site and read the article, or bookmark it and come back to it later.
Comment block
For users, comments are an opportunity to ask additional questions and express their opinions. For you, it’s a chance to connect with customers and demonstrate your importance. In addition, through comments, you receive free feedback that will help improve your product or service.
Subscription form
This is a way to get contacts of the target audience by any legal means. Such users can become buyers from subscribers.
Selection of articles
After reading an article, the reader usually wants to study the topic in more detail and find additional information. For the user's convenience, you can offer a selection of similar articles so as not to force him to waste time searching for additional materials. In addition, such a block helps to increase the number of page views and time spent on the site. This has a positive effect on positions in search results.
Distribute Material Button
The more interesting the article, the more people will share it. Make it easier for them by adding quick sharing buttons. Be sure to add icons of popular social networks and messengers so that your content is accessible to a wide audience who will want to share it further.
Schema.org markup
Markup helps search engines understand the content of a particular page, allowing them to create snippets – brief information displayed in search results. This allows the user to see not just individual fragments of text, but clear announcements, lists, tables and ratings.
Open Graph Markup
This markup creates a preview that appears when content is distributed in messengers or social networks.
RSS for Turbo Pages
This technology makes it possible to create simplified website pages for Yandex. They also load quickly.
Adding tags
Tags make it easier to navigate your site. They can be used to create quick links that will allow the reader to easily find articles on a specific topic in just a couple of clicks. In addition, using tags will help improve SEO performance.
Conclusion
It is important to remember that the goal of any article is to motivate the reader to take a specific action. Whether it is reading another article, leaving a request, subscribing to a newsletter or taking a test. Therefore, be sure to call the reader to action at the end of the article.