Multilingual E-commerce: What to Avoid
Posted: Sun Jan 12, 2025 5:20 am
From the user side, you need to take into consideration: the preferred payment methods, communication methods, customer support and after-sales service they prefer.
What to avoid when you are creating or want to austria phone data create a multilingual e-commerce :
Don't pay attention to the design preferences of foreign users
Skipping SEO and Keyword Research
Not having a marketing strategy for the international market
Don't have your content written by a native copywriter or translated automatically
Here is a detailed explanation of each point in the list.
Not adapting the site design to an international market
In this case, you need to pay attention to the design preferences of the country where you want to sell your products. As interesting and attractive as the design of an Italian site may be, users in the country where you are selling may not appreciate it, for example, Chinese e-commerce sites have an eccentric design full of images and bright banners.
And it is therefore clear that during the target analysis you will also have to do research on user preferences in order to adapt the site design to the international market.
Skipping SEO and Keyword Research
Another mistake to avoid is to neglect SEO and keyword research , this is true for every country. Not having a strategy in this sense is counterproductive and you risk not seeing a start for your e-commerce.
Then, analyze how foreign users perform their searches and with which keywords, they could be different from the searches performed by Italian users.
What to avoid when you are creating or want to austria phone data create a multilingual e-commerce :
Don't pay attention to the design preferences of foreign users
Skipping SEO and Keyword Research
Not having a marketing strategy for the international market
Don't have your content written by a native copywriter or translated automatically
Here is a detailed explanation of each point in the list.
Not adapting the site design to an international market
In this case, you need to pay attention to the design preferences of the country where you want to sell your products. As interesting and attractive as the design of an Italian site may be, users in the country where you are selling may not appreciate it, for example, Chinese e-commerce sites have an eccentric design full of images and bright banners.
And it is therefore clear that during the target analysis you will also have to do research on user preferences in order to adapt the site design to the international market.
Skipping SEO and Keyword Research
Another mistake to avoid is to neglect SEO and keyword research , this is true for every country. Not having a strategy in this sense is counterproductive and you risk not seeing a start for your e-commerce.
Then, analyze how foreign users perform their searches and with which keywords, they could be different from the searches performed by Italian users.