Take YouTube for example
Posted: Sat Dec 21, 2024 4:11 am
Longer content – content that goes into more depth, provides more information, and cites more research – has a higher perceived value than shorter content.
Many users expect algorithms to accurately track their interests and direct them to what they are looking for.
youtube-content-marketing
Rather than using traditional television’s appeal argentina phone number library to the popularity of well-known actors to deliver calls to action or drive sales, YouTube’s algorithm instead considers a wall of data and recommends highly personalized content.
And it works.
The Google-owned video giant found that with over 2 billion users logged in each month, engaging with content that connects to their passions is 3x more important to viewers.
At the same time, 53% of users expect companies to show corporate responsibility on social media, as well as to be transparent about changes to products or services. It may take a little extra effort, but it’s clear that transparency is worth it. In today’s market, high transparency is key to high public trust.
Technology is also rapidly changing the way your potential customers interact with information and make decisions. A 2020 study predicted that by 2023, over 7 billion people worldwide will own a smartphone. That’s almost the entire current population of the world. Now, more than ever, your content has the potential to reach a truly global audience. More than ever, your brand has the opportunity to maintain a consistent dialogue with your consumer base at its fingertips.
Many users expect algorithms to accurately track their interests and direct them to what they are looking for.
youtube-content-marketing
Rather than using traditional television’s appeal argentina phone number library to the popularity of well-known actors to deliver calls to action or drive sales, YouTube’s algorithm instead considers a wall of data and recommends highly personalized content.
And it works.
The Google-owned video giant found that with over 2 billion users logged in each month, engaging with content that connects to their passions is 3x more important to viewers.
At the same time, 53% of users expect companies to show corporate responsibility on social media, as well as to be transparent about changes to products or services. It may take a little extra effort, but it’s clear that transparency is worth it. In today’s market, high transparency is key to high public trust.
Technology is also rapidly changing the way your potential customers interact with information and make decisions. A 2020 study predicted that by 2023, over 7 billion people worldwide will own a smartphone. That’s almost the entire current population of the world. Now, more than ever, your content has the potential to reach a truly global audience. More than ever, your brand has the opportunity to maintain a consistent dialogue with your consumer base at its fingertips.