Deep Competitor Mapping: Direct and Indirect Adversaries
Posted: Wed Jan 08, 2025 4:38 am
There are different types of competitors. Knowing them can improve your analysis, as you will be looking at deeper options than just direct adversaries. The most important types are:
Direct competition . Organizations with the same model, that operate in a similar way and whose products or services are not very different from the company's own. For example: Ford and Fiat.
Indirect competition . These are companies that are similar to the company's own but have significant differences in processes, products or services. For example, Coca-Cola and Levité.
Potential competitors . These are adversaries that do not currently compete with your product or service, but could do so. For example, a toilet soap company and a laundry soap company.
Substitute competition . Here we are talking about a company that covers the same demand as you but with a different product or service than you. An example would be a motorcycle and a car.
New competition . These are competitors that are in your market directly or indirectly and that can create trends. For example, Rappi and Uber's new offering, Uber Eats.
Disruptive competition . This refers to those competitors who enter costa rica phone number the market generating an innovation of something that did not exist before. It can be a threat to companies in that sector of commerce because it can represent changes in processes and new challenges that were not taken into account in the past. Let's think about convenience stores and Mercado Libre.
Analysis of different points of view: logical and irrational at the same time
There are people who are less skilled than others when it comes to analyzing possibilities, opportunities or data. It is very important that these people follow these tips in order not to lose value in their evaluations of the situation, their conception of competitors and so on:
Coming up with future scenarios for each competitor in the market can make it easier to establish threats and potential game changers.
Brainstorming about potential threats, positioning yourself in competitors, is beneficial to get out of your own structure.
Knowing in detail other people's businesses, their processes, their products or services is essential to analyze possibilities and viability of changes or improvements.
Talking to collaborators from different areas so they can analyze the situation from their experience is another way to gain insight into other perspectives.
Keyword Analysis: What Are They Talking About?
Keywords are central to a digital competition analysis. They work not only on blogs , but throughout the entire website, and SEO must be considered if we want to grow our own site.
To do this, you can audit your competitors' websites using tools like Semrush, or even the Google Ads Keyword Planner.
The advantage of using applications like Semrush is that they can extract the most engaged search terms, countries of origin of traffic, and other relevant data that Google Ads doesn't provide: this can reveal everything from geographic opportunities to points of differentiation.
Direct competition . Organizations with the same model, that operate in a similar way and whose products or services are not very different from the company's own. For example: Ford and Fiat.
Indirect competition . These are companies that are similar to the company's own but have significant differences in processes, products or services. For example, Coca-Cola and Levité.
Potential competitors . These are adversaries that do not currently compete with your product or service, but could do so. For example, a toilet soap company and a laundry soap company.
Substitute competition . Here we are talking about a company that covers the same demand as you but with a different product or service than you. An example would be a motorcycle and a car.
New competition . These are competitors that are in your market directly or indirectly and that can create trends. For example, Rappi and Uber's new offering, Uber Eats.
Disruptive competition . This refers to those competitors who enter costa rica phone number the market generating an innovation of something that did not exist before. It can be a threat to companies in that sector of commerce because it can represent changes in processes and new challenges that were not taken into account in the past. Let's think about convenience stores and Mercado Libre.
Analysis of different points of view: logical and irrational at the same time
There are people who are less skilled than others when it comes to analyzing possibilities, opportunities or data. It is very important that these people follow these tips in order not to lose value in their evaluations of the situation, their conception of competitors and so on:
Coming up with future scenarios for each competitor in the market can make it easier to establish threats and potential game changers.
Brainstorming about potential threats, positioning yourself in competitors, is beneficial to get out of your own structure.
Knowing in detail other people's businesses, their processes, their products or services is essential to analyze possibilities and viability of changes or improvements.
Talking to collaborators from different areas so they can analyze the situation from their experience is another way to gain insight into other perspectives.
Keyword Analysis: What Are They Talking About?
Keywords are central to a digital competition analysis. They work not only on blogs , but throughout the entire website, and SEO must be considered if we want to grow our own site.
To do this, you can audit your competitors' websites using tools like Semrush, or even the Google Ads Keyword Planner.
The advantage of using applications like Semrush is that they can extract the most engaged search terms, countries of origin of traffic, and other relevant data that Google Ads doesn't provide: this can reveal everything from geographic opportunities to points of differentiation.