But the fact that Tuenti would close sooner or later was already a foregone conclusion in 2010. Tuenti had reached its ceiling and its numbers stopped growing. First Twitter (where all Tuenti users moved en masse, only to then leave in droves for the most part a couple of years later) and then Facebook , with the invaluable help of Instagram and Snapchat , slowly ate away at its user base.
And when in 2010, at the height of the explosion of social networks, yours stops growing, it means something is not going well . Therefore, and probably sensing that Tuenti would eventually close, in 2010 Dentzel and his team decide that a bird in the hand is worth two in the bush (or that they take the money and run) and decide to sell their social network to Telefónica for 70 million euros .
Telefónica came along and made it clear from the start hungary number data what it was interested in about Tuenti: its user base . So they turned the once successful social network into a virtual mobile operator. In other words, Tuenti went from being a social network to a communications operator aimed at teenagers that sold voice and data rates, integrating some of the social network's features into a mobile app that also offers voice over IP, messaging and chat between users at no cost.
As for the social network itself, the closure of Tuenti was the logical consequence of an unconditional surrender (not that there were many alternatives) to Facebook . In reality, the great difference between Tuenti and Facebook was the age range of its users, something that was not even foreseen by the company, which aimed at older ages with a greater capacity for consumption. The sale or closure of Tuenti was a foregone conclusion at the moment when its advertising tools did not give the expected results.