Before hiring an inbound marketing agency, it's crucial to define clear and realistic goals for the strategy. Establishing specific metrics to measure the success of the campaign will help the agency focus on achieving those results.
In addition, it is important to:
Establish open and transparent communication with the supplier. Both parties should share relevant information and be aware of progress and changes in the strategy, as well as more specific topics such as participation in events or industry news. This will help make informed decisions and be able to produce relevant and up-to-date content.
Look for a team that has the ability to be dynamic when it comes to adapting to changes in the environment, as new trends and challenges evolve day by day.
Maintain active listening: both companies and agencies must remain cayman islands phone number open to new ideas. Inbound marketing specialists and company teams may have different approaches and the work between the two is to make them converge to provide excellent results in terms of the value of leads obtained and communication, each contributing their vision.
Why is HubSpot an ideal solution for inbound marketing?
HubSpot is a platform that offers different technological solutions to companies of all kinds. Its tools range from CRM (for contact management) to analytics, automation systems and a CMS or web content manager.
It is ideal for inbound marketing since it has all these systems in the same command center, which makes it:
Easy to use collaboratively.
Easy to scale to different areas of companies, because its system is intuitive and with general training any area will be able to work without problems.
Excellent for measuring results .
Fast to transfer information (for example, between databases and your email marketing system ).
You don't need any technical knowledge to use it. Even if you need help using a function, its knowledge base is available to anyone and is easy to consult.
As a company closely linked to inbound marketing, all of its hubs will facilitate the process of working with an agency and will even allow you to improve your reports and results.
Many of the tools offered are free – you could start using them today.
A case that could be your company's
At Titular.com we started working with DEMA a few years ago. This company specialises in the production of orthopaedic and sports items, with more than 25 years of presence in the Argentine market. Inbound marketing was an ideal opportunity to increase their awareness and results.
The first challenge was to start creating valuable content for the users of the products. The first thing we worked on was creating different buyer persona profiles for the end customers, so that we could start highlighting and developing possible needs and difficulties that we could respond to through the blog.
Additionally, we developed an interactive map of orthopaedics stores from which these people could be directed to a location that had the DEMA solutions that suited their situation.
Finally, we worked on managing the company's sales opportunities, as it required a new level of organization to be more effective. Incorporating a CRM was a necessary step to monitor and nurture DEMA's relationship with its client portfolio, optimize its sales pipeline , and grow.