What is targeting: how to define it in 4 simple steps
Posted: Wed Jan 08, 2025 3:57 am
By following these steps, we will be able to get to know in depth the public to whom we are going to direct all our efforts to attract them to our brand or, to gain their loyalty in the case that they are already current clients. Without a doubt , the more information we have about our public, the better we will define them, so that decision-making will become an easier routine to carry out.
Let's get started.
Define your client's demographic profile
First of all, the data that is always easiest to obtain from the client we are going to address are those related to the demographic environment. In this way, we must ask ourselves about the variable sex : male or female? Perhaps both.
Another very relevant demographic variable is age , since greece number data targeting teenagers is not the same as targeting people over 65 years of age, since tastes change as does the way and channels through which we reach each of them. The variable location is of utmost importance, since it will allow us to greatly reduce the range on which we are going to focus.
That is, perhaps our product or service is aimed only at Spaniards or people residing in Spain or perhaps we are only going to market locally. Although it is important, today, and thanks to eCommerce, even if we do not have a physical store anywhere in the world, we can still sell there, so this variable would be subject to the simple question of: Do we want to have an eCommerce or not?
Let's get started.
Define your client's demographic profile
First of all, the data that is always easiest to obtain from the client we are going to address are those related to the demographic environment. In this way, we must ask ourselves about the variable sex : male or female? Perhaps both.
Another very relevant demographic variable is age , since greece number data targeting teenagers is not the same as targeting people over 65 years of age, since tastes change as does the way and channels through which we reach each of them. The variable location is of utmost importance, since it will allow us to greatly reduce the range on which we are going to focus.
That is, perhaps our product or service is aimed only at Spaniards or people residing in Spain or perhaps we are only going to market locally. Although it is important, today, and thanks to eCommerce, even if we do not have a physical store anywhere in the world, we can still sell there, so this variable would be subject to the simple question of: Do we want to have an eCommerce or not?