Buyer persona: examples to guide you
Posted: Wed Jan 08, 2025 3:55 am
In this article, we will walk through the process of creating a buyer persona with examples so you can establish one for your company, product or service. At the end, we share a template to make it easier to create one.
Buyer personas are representations of your ideal customers that are highly functional for any successful marketing strategy. By understanding who your customers are and what motivates them, you can tailor your messages and strategies to attract them more effectively. Here we guide you through building these profiles with concrete examples.
Creating a buyer persona
There are different sections within the construction of buyer personas or ideal clients. To work on each section, it is essential to know the product or service that the company offers, its particularities and characteristics. In addition, outside of active listening to salespeople who are in contact with consumers or to the same people who purchase the products or services, it is very important to use empathy to understand possible needs or problems that people may need to resolve.
Division of different audiences
This is the first stage. Key audience segments need to be identified: who are your typical customers? Are there distinct groups that need to be approached differently?
An example of these large “categories” of clients could be, in the canada phone number case of Titular.com, “Marketing Managers”, “SME Owners”, “Sales Analysts”, among others.
Description of each buyer persona
Based on the segmentation mentioned above, information must be detailed about each particular group in order to understand the way they think, communicate and work. A sales manager is not the same as an analyst: their challenges differ, as do their motivations, for example, or their decision-making capabilities.
There are three areas to focus on:
Daily data: you need to detail the buyer persona's routine, their job role, their daily challenges and their responsibilities.
Demographics: Includes information such as age, gender, geographic location, and education level.
Decision makers: Identify who influences purchasing decisions. Are they individuals or groups? Are we targeting decision makers? Is it necessary to do so? What kind of information should be provided to them to make them choose our offer?
Pain points and objectives
In this third point, the bulk of the process is established. Pain points are all those needs, challenging situations or problems that affect, implicitly or explicitly, our buyer personas. Examples of these are: “You don’t know how to use HubSpot”, “You need to increase your sales to differentiate yourself from your coworkers”, “You need technology to enhance your teams’ results”, “The leads that were generated do not translate into sales”, among others.
Furthermore, every pain point must have a solution, a relief that our company can give you.
Both groups should express themselves in simple sentences: “the leads generated do not translate into sales”, “content strategies for the group below the conversion funnel and sending follow-up mailings (from free DEMOS to organizing meetings to discuss the case again)”.
Buyer personas are representations of your ideal customers that are highly functional for any successful marketing strategy. By understanding who your customers are and what motivates them, you can tailor your messages and strategies to attract them more effectively. Here we guide you through building these profiles with concrete examples.
Creating a buyer persona
There are different sections within the construction of buyer personas or ideal clients. To work on each section, it is essential to know the product or service that the company offers, its particularities and characteristics. In addition, outside of active listening to salespeople who are in contact with consumers or to the same people who purchase the products or services, it is very important to use empathy to understand possible needs or problems that people may need to resolve.
Division of different audiences
This is the first stage. Key audience segments need to be identified: who are your typical customers? Are there distinct groups that need to be approached differently?
An example of these large “categories” of clients could be, in the canada phone number case of Titular.com, “Marketing Managers”, “SME Owners”, “Sales Analysts”, among others.
Description of each buyer persona
Based on the segmentation mentioned above, information must be detailed about each particular group in order to understand the way they think, communicate and work. A sales manager is not the same as an analyst: their challenges differ, as do their motivations, for example, or their decision-making capabilities.
There are three areas to focus on:
Daily data: you need to detail the buyer persona's routine, their job role, their daily challenges and their responsibilities.
Demographics: Includes information such as age, gender, geographic location, and education level.
Decision makers: Identify who influences purchasing decisions. Are they individuals or groups? Are we targeting decision makers? Is it necessary to do so? What kind of information should be provided to them to make them choose our offer?
Pain points and objectives
In this third point, the bulk of the process is established. Pain points are all those needs, challenging situations or problems that affect, implicitly or explicitly, our buyer personas. Examples of these are: “You don’t know how to use HubSpot”, “You need to increase your sales to differentiate yourself from your coworkers”, “You need technology to enhance your teams’ results”, “The leads that were generated do not translate into sales”, among others.
Furthermore, every pain point must have a solution, a relief that our company can give you.
Both groups should express themselves in simple sentences: “the leads generated do not translate into sales”, “content strategies for the group below the conversion funnel and sending follow-up mailings (from free DEMOS to organizing meetings to discuss the case again)”.