What are the favorite digital channels of small (but powerful) companies?
Posted: Wed Jan 08, 2025 3:31 am
In these times, digital marketing has become the inseparable companion of companies, both large and small.
This discipline moves like a fish in water across multiple channels, but which ones appeal most to small businesses? According to a recent study carried out in the United States by the software company Drip , the traditional web is the digital marketing channel most widely used by SMEs. 71% say they have a website to promote their business.
Social media is also very popular among small businesses (68%). However, digital advertising is much less popular , used by only 28% of SMEs.
If we look at the familiarity of small businesses with the abundant terminology (full of “buzzwords”) associated with digital marketing, 58% know the meaning of the term “landing page” . Also quite a few SMEs (54%) are aware of the meaning of the term “conversion rate”.
Small businesses are much more confused when it comes to defining bulgaria phone number concepts such as CRM (40%), marketing automation (36%) and the purchasing funnel (30%).
On the other hand, 39% of SMEs admit that they are unable to put names and surnames to the ROI derived from their marketing efforts, 34% say that their return on investment is acceptable, 22% that it is not, and 6% that their ROI is extraordinarily positive.
This discipline moves like a fish in water across multiple channels, but which ones appeal most to small businesses? According to a recent study carried out in the United States by the software company Drip , the traditional web is the digital marketing channel most widely used by SMEs. 71% say they have a website to promote their business.
Social media is also very popular among small businesses (68%). However, digital advertising is much less popular , used by only 28% of SMEs.
If we look at the familiarity of small businesses with the abundant terminology (full of “buzzwords”) associated with digital marketing, 58% know the meaning of the term “landing page” . Also quite a few SMEs (54%) are aware of the meaning of the term “conversion rate”.
Small businesses are much more confused when it comes to defining bulgaria phone number concepts such as CRM (40%), marketing automation (36%) and the purchasing funnel (30%).
On the other hand, 39% of SMEs admit that they are unable to put names and surnames to the ROI derived from their marketing efforts, 34% say that their return on investment is acceptable, 22% that it is not, and 6% that their ROI is extraordinarily positive.