Active Marketing VS. Passive Marketing
Posted: Tue Jan 07, 2025 10:56 am
With the rapid development of technology, there are many marketing methods nowadays. When companies and brands promote products or services, they should no longer rely on a single marketing method, but should integrate various tools and channels. In such an environment, "active marketing" and passive marketing have become the two main aspects of marketing strategies, each with its own unique characteristics.
Passive Marketing: Waiting for your audience to discover you
Passive marketing emphasizes that the brand can be noticed by increasing its exposure while waiting for the audience to find it spontaneously. The representative of this marketing method is SEO (Search Engine Optimization), which improves the ranking of search engines by optimizing the content and structure of the website, so that users afghanistan whatsapp phone number can obtain relevant information when actively searching.
Proactive Marketing: Brand-led interactions
Compared with passive marketing, active marketing pays more attention to the brand's leading interaction and active contact with potential customers, so that the brand can effectively increase its exposure in a fiercely competitive market environment.
Among them, SMS marketing is a typical representative. Through the immediacy of SMS, brands can quickly convey information to customers, ensuring that they receive important information in the shortest possible time. At the same time, text messages do not require downloading or opening additional applications, and the messages will be displayed directly on the phone screen. This provides a more convenient and intuitive way for elderly people who do not often use mobile phones or users who receive a lot of messages. experience.
Taiwan’s professional text messaging platform – Chuanli Technology
We are a text message sender that cooperates with many well-known companies and banks. Provide customers with diverse and professional messaging services, including: SMS messaging, MMS messaging (can add pictures and videos), customized messaging and OTP verification messaging... etc. The sending channel is stable and safe, and it will obtain ISO27001 in March 2024 :2022 International Information Security Certification.
Send to the existing list, welcome to join the SMS broadcast station , complete the registration and get 50 points!
For other SMS services, please contact customer service and we will assist you as soon as possible.
Passive Marketing: Waiting for your audience to discover you
Passive marketing emphasizes that the brand can be noticed by increasing its exposure while waiting for the audience to find it spontaneously. The representative of this marketing method is SEO (Search Engine Optimization), which improves the ranking of search engines by optimizing the content and structure of the website, so that users afghanistan whatsapp phone number can obtain relevant information when actively searching.
Proactive Marketing: Brand-led interactions
Compared with passive marketing, active marketing pays more attention to the brand's leading interaction and active contact with potential customers, so that the brand can effectively increase its exposure in a fiercely competitive market environment.
Among them, SMS marketing is a typical representative. Through the immediacy of SMS, brands can quickly convey information to customers, ensuring that they receive important information in the shortest possible time. At the same time, text messages do not require downloading or opening additional applications, and the messages will be displayed directly on the phone screen. This provides a more convenient and intuitive way for elderly people who do not often use mobile phones or users who receive a lot of messages. experience.
Taiwan’s professional text messaging platform – Chuanli Technology
We are a text message sender that cooperates with many well-known companies and banks. Provide customers with diverse and professional messaging services, including: SMS messaging, MMS messaging (can add pictures and videos), customized messaging and OTP verification messaging... etc. The sending channel is stable and safe, and it will obtain ISO27001 in March 2024 :2022 International Information Security Certification.
Send to the existing list, welcome to join the SMS broadcast station , complete the registration and get 50 points!
For other SMS services, please contact customer service and we will assist you as soon as possible.