The bet on an unexpected format
Posted: Tue Jan 07, 2025 10:07 am
The commercial areas targeted by the agreement between X and 11:11 Media include live shopping, music and video . In addition, these actions will be dovetailed into peak conversion periods and will also relate to key or “priority” content for Paris Hilton, such as Halloween, music, motherhood and cooking.
Despite the limited traction that live shopping has had outside of China, X has decided to bet on this format with its improved Live Shopping, which allows users to watch, chat and buy in the same finland number data window . In this sense, while users are watching a Hilton broadcast, they will also be able to browse through a product catalog and buy through the service's integrated browser.
This partnership represents a new test for Linda Yaccarino , who since taking over as CEO in June has had the daunting task of boosting X's revenue . Since Elon Musk's chaotic acquisition of X in 2022, thousands of advertisers have pulled out of the platform, causing its revenue to decline significantly.
This is why Yaccarino has met with various Hollywood groups, such as Creative Artists Agency and United Talent Agency, with the aim of inviting stars and influencers to work with the platform and thus attract more users and advertisers .
Photo: Depositphotos
Despite the limited traction that live shopping has had outside of China, X has decided to bet on this format with its improved Live Shopping, which allows users to watch, chat and buy in the same finland number data window . In this sense, while users are watching a Hilton broadcast, they will also be able to browse through a product catalog and buy through the service's integrated browser.
This partnership represents a new test for Linda Yaccarino , who since taking over as CEO in June has had the daunting task of boosting X's revenue . Since Elon Musk's chaotic acquisition of X in 2022, thousands of advertisers have pulled out of the platform, causing its revenue to decline significantly.
This is why Yaccarino has met with various Hollywood groups, such as Creative Artists Agency and United Talent Agency, with the aim of inviting stars and influencers to work with the platform and thus attract more users and advertisers .
Photo: Depositphotos