Cross-selling retargeting

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Abdur14
Posts: 395
Joined: Thu Jan 02, 2025 6:51 am

Cross-selling retargeting

Post by Abdur14 »

Imagine that you sell plus-size clothing, and your customers are quite loyal. Take advantage of hyper-segmented advertising to ensure that your customers who are already loyal to your products can learn about your entire catalog through retargeting.

How would you do this: If a customer or potential customer has bought or wants to buy a pair of size 40 pants, they will have probably visited a category on your website called /pants/size-40, so take advantage of that URL and create a segmented audience in Google ads, Facebook ads, as well as an ad group where you only advertise complementary products for this segment.

Email marketing as a cross-selling strategy
You have a list of subscribers to whom you send the el salvador number data same type of newsletter. Stop! (With a few exceptions). You have more information than you imagine: let's do an exercise.

Let's continue with the example of the plus size clothing e-commerce. It turns out that you have sold more than 100 black pants in size 40 (Size 40 Segment) and you have noticed that only a few of your customers (5%) have combined these black pants with certain white blouses, which have a phenomenal fit and you also have positive reviews of these white blouses.

Let's not stop there, you know that if they wear size 40 pants, they will have a need for other products, not only blouses, but also shoes, accessories and others. Take advantage of that information!
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