Mistakes to avoid when checking out an online shop
Posted: Tue Jan 07, 2025 9:49 am
Each of the intermediate steps between the moment the user decides to buy what you offer and the moment they receive this email are all checkout steps. For the checkout to work it must be optimized: the risk is the famous cart abandonment .
Does Your Checkout Help or Distract Users? – sos-wp.it
How to build checkout steps
Let's start by looking at the two main types of netherlands phone number checkouts you can put on your site: a single-page checkout or a multi-section checkout . To get an idea of how a multi-section checkout works, what you can do is simulate any purchase, for example on Amazon.
Many online shops use multi-page checkout but there are just as many that prefer to let the user have everything within a single screen, without having to jump back and forth.
Single-page checkouts may be more user-friendly in the mobile experience, but even a multi-page experience, if well structured and logical, does not preclude purchases and does not generate problems. The rules for building a good checkout do not change . Just as the information you must make available to the user and what you ask for by completing the various fields do not change.
A checkout must first have a summary of what is in the cart . In this section, or in this part of the page, there must be a list of everything the user is about to buy even if it is a single product. For an optimal experience there must be the possibility of changing your mind , for better or for worse, adding products or eliminating them without having to jump through hoops of fire. Each product must be accompanied by the indication of the price, any taxes, customs duties if possible, shipping costs.
After checking that the cart contains what is needed, the user must be able to enter their personal data . In the case of platforms where purchases are only possible if you are a registered user, this section must still be included to check your data. In particular, you must leave a space for an email address and a telephone number , without making both mandatory but trying to convince users to leave you this data.
When you ask for an email address, you should also specify what you would like to receive, in addition to information about your order. The email field in the checkout could be a way to add a user to your mailing list .
Does Your Checkout Help or Distract Users? – sos-wp.it
How to build checkout steps
Let's start by looking at the two main types of netherlands phone number checkouts you can put on your site: a single-page checkout or a multi-section checkout . To get an idea of how a multi-section checkout works, what you can do is simulate any purchase, for example on Amazon.
Many online shops use multi-page checkout but there are just as many that prefer to let the user have everything within a single screen, without having to jump back and forth.
Single-page checkouts may be more user-friendly in the mobile experience, but even a multi-page experience, if well structured and logical, does not preclude purchases and does not generate problems. The rules for building a good checkout do not change . Just as the information you must make available to the user and what you ask for by completing the various fields do not change.
A checkout must first have a summary of what is in the cart . In this section, or in this part of the page, there must be a list of everything the user is about to buy even if it is a single product. For an optimal experience there must be the possibility of changing your mind , for better or for worse, adding products or eliminating them without having to jump through hoops of fire. Each product must be accompanied by the indication of the price, any taxes, customs duties if possible, shipping costs.
After checking that the cart contains what is needed, the user must be able to enter their personal data . In the case of platforms where purchases are only possible if you are a registered user, this section must still be included to check your data. In particular, you must leave a space for an email address and a telephone number , without making both mandatory but trying to convince users to leave you this data.
When you ask for an email address, you should also specify what you would like to receive, in addition to information about your order. The email field in the checkout could be a way to add a user to your mailing list .