Greatest Creative
The Greatest Creative award , which celebrates brands that dare to push the boundaries of creativity on TikTok, goes to Samsung , alongside agencies Be a Lion and Starcom , for their Lock campaign . The company thus becomes a veteran of these awards, through innovation in entertainment, and following the success of 2022, when it was awarded the Greatest Performance recognition for the Lock 1 campaign. The Lock saga is a campaign where its foldable Galaxy Z smartphones become the protagonists of a horror series.
Elena Fernández Angulo, Integrated Marketing Communication & Loyalty Manager at Samsung Electronics Iberia, says: “ Lock was born from the need to organically share the benefits of our Galaxy devices. From denmark number data the ease of use of a foldable device in any situation, to the recording quality of our Galaxy S23 Ultra in low-light conditions (…) This initiative has not only allowed us to double the number of followers on TikTok, but edition after edition we have gained true Lockadictos, achieving an ER of more than 200% compared to the benchmark (…) ”.
ING , alongside iProspect and Sra. Rushmore , has been awarded Greatest Performance for its Cuenta NoCuenta campaign. This category celebrates the measurable impact of great creative work, highlighting brands that have leveraged TikTok to achieve their goals.
Among the data that stands out from the results of the campaign, Marta Pujol, Head of Media at ING for Spain and Portugal, explains “ we launched the NoCuenta Account in a challenging market context to reach new customers. We launched it on TikTok by launching a series of campaigns, maintaining an always-on investment, which have covered the entire conversion funnel, incorporating different creatives and advertising tools from the platform. Thanks to all this, TikTok has become a key acquisition channel, being 50% more optimal than other paid media channels .”