Although email marketing has traditionally been positioned as one of the most effective strategies for brands, in recent years, its massive use has led not only to an increase in the difficulty of its management, but also to a lower effectiveness.
Users are increasingly overwhelmed by the avalanche of promotional emails they receive from companies, which are often not only annoying but also irrelevant.
Consumer frustration and weariness translates into lower opening and click rates and a significant increase in your spam list.
But it also becomes a problem for marketers who have seen their particular gold mine dry up.
Now the mission is to find a new strategy that is capable of impacting the user in the most efficient way, in the right place and at the right time.
Because there is nothing more irritating for the consumer than receiving advertising messages for products that do not interest them, at a time when they are not inclined to buy and through a channel that is not part of their digital routines.
Push notifications: a direct line to the consumer
In this sense, push notifications have proven to be an effective strategy australia phone number have become a key way for brands to reach their users both via mobile and computer.
The importance of this strategy is due, first of all, to the growing adoption of mobile devices. The smartphone is an essential part of consumers' routines and represents a device that accompanies them throughout their day.
This makes it a channel with enormous potential to reach users at any time of day, accompanying them on their journey and increasing conversion rates.
But what should be taken into account when implementing this strategy?
1. When: At the right time, place and hour. It is about predicting the best moment to contact the client, impacting them with a value proposition at the right time and place.
2. Who: Depending on the profile of the audience you intend to reach and their preferences and interests, notifications must be segmented, personalized and individual in order to increase effectiveness.
3. What: Form is as important as substance, and when it comes to convincing consumers, it is necessary to promote rich notifications. In this sense, and in the era of the visual, images are worth a thousand words.
Therefore, choosing the best, most impactful ones and those that offer relevant content for the user will be essential to obtain results.