Best tactical action
Posted: Tue Jan 07, 2025 9:02 am
KFC and PS21 agencies / Proximia (Gold) – KFC – Eduardo Navidad.
Sony Computer Entertainment and Manifiesto agency (Gold) – PlayStation – Outfluencers.
Apex and Fuego agency Walk With Me (Silver) – Jumpers – A parchas.
Aldi and The Cyranos agency / DDB – Aldi (Bronze) – 2022 toys campaign.
Best regional/local campaign
Confecomerç and Rosebud agency (Gold) – Confecomerç – Local commerce. “Principles to recover the Principles”.
Hijos de Rivera and Proximia agency (Silver) – Cave water – Water from the Asturian mountains.
Uber and Mono Madrid agency (Bronze czech republic number data Mobility platform – We take you wherever you want.
Building community and own audience
KFC and agencies PS21 / MeMe (Gold) – KFC – TikTok.
McDonald's and agencies TBWA / Globant Create (Silver) – MyMcDonald's – MyMcDonald's.
Reckitt Benckiser and Fuego Agency Walk With Me (Silver) – Durex – There is a topic.
Best action in branded content
Zinkia Entertainment and Jorge Martínez agencies / Arena Media (Gold) – Muchoyó – Childhood has a voice.
Promotur Islas Canarias and Mediabrands Content Studio agencies (Silver) – Discovering Canary Islands.
ING and agencies Mrs. Rushmore / iProspect (Bronze) – NoCuenta Account – Nomads.
Reckitt Benckiser and Fuego agency Walk With Me (Bronze) – Durex – There is a topic.
Sony Computer Entertainment and Manifiesto agency (Gold) – PlayStation – Outfluencers.
Apex and Fuego agency Walk With Me (Silver) – Jumpers – A parchas.
Aldi and The Cyranos agency / DDB – Aldi (Bronze) – 2022 toys campaign.
Best regional/local campaign
Confecomerç and Rosebud agency (Gold) – Confecomerç – Local commerce. “Principles to recover the Principles”.
Hijos de Rivera and Proximia agency (Silver) – Cave water – Water from the Asturian mountains.
Uber and Mono Madrid agency (Bronze czech republic number data Mobility platform – We take you wherever you want.
Building community and own audience
KFC and agencies PS21 / MeMe (Gold) – KFC – TikTok.
McDonald's and agencies TBWA / Globant Create (Silver) – MyMcDonald's – MyMcDonald's.
Reckitt Benckiser and Fuego Agency Walk With Me (Silver) – Durex – There is a topic.
Best action in branded content
Zinkia Entertainment and Jorge Martínez agencies / Arena Media (Gold) – Muchoyó – Childhood has a voice.
Promotur Islas Canarias and Mediabrands Content Studio agencies (Silver) – Discovering Canary Islands.
ING and agencies Mrs. Rushmore / iProspect (Bronze) – NoCuenta Account – Nomads.
Reckitt Benckiser and Fuego agency Walk With Me (Bronze) – Durex – There is a topic.