How to get rid of ineffective marketing?
Posted: Tue Jan 07, 2025 6:50 am
Do you feel that the advertising effect is not satisfactory and want to know how to improve the conversion rate? As advertising dividends decline and third-party cookies disappear , how can we improve marketing strike rate? Today I’m going to share with you the “remarketing” methods used by major brands, and teach you how to target the right audience and use suitable remarketing channels to increase conversion rates!
What is remarketing? Target precise marketing to audiences who are just a few steps away from conversion
Remarketing is called Retargeting in English. As the name suggests, it is a strategy of re-marketing to potential customers who have been exposed to the brand or product. By targeting people who have shown laos whatsapp phone number interest in the brand or product and have a high chance of completing the purchase , including those who have already Enter the website to view products, add items to the shopping cart, and other objects for targeted exposure to increase conversion rates.
How can remarketing improve conversions? Mastering the 7 rules and precise communication are the key
remarketing1
According to the " Rule of Seven " proposed by the famous marketing expert Dr. Jeffrey Lant , most people usually need to contact a product for the seventh time before making a purchase. Especially nowadays, consumers' shopping journey is more complicated. After browsing a favorite product, they may forget the product they were interested in due to various reasons such as price comparison and waiting for promotions. For merchants, if we want to sell an item, we need to constantly remind customers that they were interested in the item and encourage them to come back and complete the checkout.
What is remarketing? Target precise marketing to audiences who are just a few steps away from conversion
Remarketing is called Retargeting in English. As the name suggests, it is a strategy of re-marketing to potential customers who have been exposed to the brand or product. By targeting people who have shown laos whatsapp phone number interest in the brand or product and have a high chance of completing the purchase , including those who have already Enter the website to view products, add items to the shopping cart, and other objects for targeted exposure to increase conversion rates.
How can remarketing improve conversions? Mastering the 7 rules and precise communication are the key
remarketing1
According to the " Rule of Seven " proposed by the famous marketing expert Dr. Jeffrey Lant , most people usually need to contact a product for the seventh time before making a purchase. Especially nowadays, consumers' shopping journey is more complicated. After browsing a favorite product, they may forget the product they were interested in due to various reasons such as price comparison and waiting for promotions. For merchants, if we want to sell an item, we need to constantly remind customers that they were interested in the item and encourage them to come back and complete the checkout.