Top 10 Question Types for Mobile Surveys
Posted: Tue Jan 07, 2025 6:46 am
Increasingly, in the market research world, we are seeing a growing trend for respondents to take mobile surveys via their mobile devices. Data from the Pew Research Center shows that as of January 2014, 58% of American adults owned a smartphone and 42% owned a tablet. So, with more people owning mobile devices and more people taking surveys on mobile devices, what types of questions offer the best experience on a mobile device?
I'm glad you asked.
Below is a list of the 10 most important question types for you to use in a survey designed specifically for a mobile respondent. The question types are listed in no particular order, and each has a screenshot of how the question appears on a smartphone, taking the survey through my phone's browser.
1. Sliding Question. This question takes full advantage of the touch screens on smartphones and tablets, while offering the added benefit of providing more granular rating information than the typical 5- or 7-point scale.
mobile surveys
2. Map Question – This is another great question that makes for an amazing senegal phone number mobile experience. Thanks to the native pinch and zoom feature on most touchscreens, the respondent can easily zoom in and out to locate the location they want to select.
mobile survey
3. Dropdown – I tried it on my smartphone and loved that the dropdown options turned into a separate popup screen from which I could easily select an item.
Screenshot_2014-11-04-16-03-38
4. Drag and drop sorting . Again, touch screens are fantastic for this type of question. This sorting method is preferable to the Rank Order question , which asks the respondent to type a number into the field to show their preference ranking for a list of items. Great for mobile surveys.
Screenshot_2014-11-04-16-05-08
5. Video . The video screen shown to respondents is perfectly displayed on mobile devices. This way, respondents can easily watch the video and then rate it or make any comments they feel are appropriate. There is one caveat: videos should be fairly short to keep respondents interested.
I'm glad you asked.
Below is a list of the 10 most important question types for you to use in a survey designed specifically for a mobile respondent. The question types are listed in no particular order, and each has a screenshot of how the question appears on a smartphone, taking the survey through my phone's browser.
1. Sliding Question. This question takes full advantage of the touch screens on smartphones and tablets, while offering the added benefit of providing more granular rating information than the typical 5- or 7-point scale.
mobile surveys
2. Map Question – This is another great question that makes for an amazing senegal phone number mobile experience. Thanks to the native pinch and zoom feature on most touchscreens, the respondent can easily zoom in and out to locate the location they want to select.
mobile survey
3. Dropdown – I tried it on my smartphone and loved that the dropdown options turned into a separate popup screen from which I could easily select an item.
Screenshot_2014-11-04-16-03-38
4. Drag and drop sorting . Again, touch screens are fantastic for this type of question. This sorting method is preferable to the Rank Order question , which asks the respondent to type a number into the field to show their preference ranking for a list of items. Great for mobile surveys.
Screenshot_2014-11-04-16-05-08
5. Video . The video screen shown to respondents is perfectly displayed on mobile devices. This way, respondents can easily watch the video and then rate it or make any comments they feel are appropriate. There is one caveat: videos should be fairly short to keep respondents interested.