These are objectives that require a longer preparation time. They contemplate scenarios that may initially seem unattainable, but with perseverance and work based on medium and short-term objectives, they can become a reality.
1. Position my own brand
Let's say you have a business in which you only sell products from other brands, you market clothing or food brands that are not yours, which you only distribute, but your dream is - one day - to sell your own, exclusive brand.
This is a long-term objective, in which colombia phone data many other possibilities are raised and a reality totally different from the one we have.
2. Expand my business to all of Latin America
Overcoming borders is one of the most common long-term goals among entrepreneurs and business owners. Achieving a presence throughout the region is a good example of this type of goal.
3. Turn my company into a national benchmark
One thing is to get there, another is to stand out. One of the most repeated long-term objectives is, at a national level, to become a reference within your company's field of action.
This would allow for expansion into other markets, as well as the stability needed to set more and better goals from a more comfortable position.
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What is a company and the most important elements in it
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OKR Examples
Let's say you want to improve sales in your online store .
An example of OKR would be:
Objective : increase online store sales.
Key Result 1 : Increase average ticket by 5%.
Key Result 2 : Create a promotional campaign to boost X product line.
Key result 3 : Connect the online store with the main marketplaces , acquiring new sales channels .
Now imagine you want to grow your community on Instagram.
An example of OKR would be:
Objective : increase the number of Instagram followers.
Key Result 1 : Publish 2 reels weekly.
Key Result 2 : Promote one post every 15 days.
Key Result 3 : Launch a promotional campaign with two micro influencers .
In conclusion
Now you know what a company's objectives are and why you need to have them very clear within your business.
Surely along the way you identified opportunities to improve your business and grow in number or exposure, a situation that can occur with an online store.
Create your online store with Tiendanube today and discover how we can help your business not only take off, but also stay on top. It's fast and doesn't require advanced technical knowledge to start selling.