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The LINE plug-in module's "Smart Sending" and "Smart Focusing" functions use AI to analyze user big data to find the "audience", "time" and "content" that are most suitable for sending messages, allowing AI to easily help brands improve LINE messages. CTR. However, this function is more advanced and is more suitable for medium and large brands with fixed marketing budgets to purchase additional products. (Please refer to: 4 major functions of LINE AI marketing )

Extended reading: LINE Marketing: Talented Students Don’t Hide Secrets (Part 3) | How does Linguo Liangpin achieve LINE’s opening rate of 81%?

4. Industrial application: official LINE is used in e-commerce/retail and other industries
37. LINE e-commerce platform application
Broadly speaking, any brand that operates a store through the Internet can be considered an e-commerce company. Many brands operate e-commerce through store opening platforms such as 91APP and SHOPLINE, and have their own official websites and membership platforms. In recent years, many e-commerce players in Taiwan have discovered the business italy whatsapp phone number opportunities of LINE official accounts, and therefore have made LINE one of their business priorities.

For medium and large e-commerce brands that have developed maturely, the first difficulty encountered when launching the LINE OA channel is the integration of member data. It is recommended that brands look for manufacturers with extensive experience in connecting "LINE x store opening platforms" , who can quickly integrate LINE and existing member databases at a more cost-effective price.

There are also many successful cases of e-commerce companies operating LINE on the Internet (Nijingsi, Good Day, Gomaji, Yinjiao Zero Card)
38. LINE official account retail application
The retail industry is also another large industry that operates LINE official accounts. What the retail industry cares about is nothing more than: online to channel/store diversion, online and offline OMO integration, promotion and award management such as redemption coupons/coupons, customer repurchase rate and stickiness, etc. All of these can be achieved through the official LINE account; brands with larger budgets can do better by connecting a variety of digital tools.