Throughout our lives we have been taught that to better understand another person's situation it is necessary to put ourselves in their place. To define this action there is a phrase that we have surely heard more than once: put yourself in someone else's shoes.
Why is it so important to put yourself in your respondents' shoes?
When designing surveys, it is very easy to overlook the people who matter most in the process: the respondents. This usually happens when we focus on the results, since the vision is a matter of decision, that is, if we think too much about the results, it is very likely that we focus the vision on it and everything else ends up clouded.
Online surveys are tools that allow us to collect data without having direct contact with the respondents, which is when we realize that when we take them out of our sight, we also take them out of our minds.
Find out how respondents are selected to participate in a survey.
Why should you take into account the needs of the respondents?
Data quality : When we choose the wrong sector to which we want portugal phone number direct our survey, we run the risk of collecting poor quality data.
Example:
If we want to interview young people and we do so with elaborate words, we run the risk of boring them when answering or of them not understanding, which will cause them to give answers without thinking that they could not be further from reality.
Abandonment: The response rate is strictly related to the design of the questionnaire; if we make a mistake, we could generate abandonment.
Example:
If we make questionnaires too long, we could generate survey abandonment and thus we will not be able to collect the information we need to make decisions.
Learn more about how to identify your respondents here .
Introducing your company or organization : Sometimes companies forget that online surveys are also a letter of introduction.