4 marketing lessons from Netflix
Posted: Tue Jan 07, 2025 6:18 am
Netflix's success is not accidental, it is the result of correct decisions impeccably implemented in a market, that is why in this article we tell you the marketing lessons you can learn from a giant like Netflix.
Years ago, a small company was founded in the United States whose sole purpose was renting movies to your home via mail. Some time later everything changed radically. Renting physical movies began to become obsolete and we began to move towards digital content. Today, Netflix is no longer that small company and has become the leading subscription video streaming service in the world, making many movie and TV show fans happy, as well as being a great example of how things should be done in terms of marketing.
4 Marketing Lessons From Netflix For The World
1.- Think about your clients
One of the priorities for any company is to achieve customer retention, this is something that Netflix does very well thanks to its excellent service and mainly because it thinks about the customer.
Thinking about the needs of customers and satisfying them is an important step in the implementation of marketing strategies , since these actions allow decisions to be made that make the user feel comfortable with the product or service offered, thus creating a strong bond that will benefit both parties.
Netflix has implemented a variety of measures that keep its users peru phone number satisfied, for example the content suggestion, which is based on the user's preferences and their history of watching movies. Thanks to this information Netflix is able to keep its customers within the platform watching new content and personal interest. The company also sends out emails from time to time, implementing anetflix 1email marketing strategy, where useful information is shown to the client, as well as content launches or suggestions. These measures are not perceived by the client as invasive, since the content is user-friendly and, above all, useful and interesting for the user.
The company has also implemented small features in its
service with the customer in mind, such as consecutive playback of episodes. This simple measure makes the user invest their time in the service.
All of these measures are always implemented with user satisfaction in mind, and it is thanks to this that most people invest hours of their free time in Netflix, thus getting its users to renew their subscription to the service or encouraging them to acquire said subscription.
Years ago, a small company was founded in the United States whose sole purpose was renting movies to your home via mail. Some time later everything changed radically. Renting physical movies began to become obsolete and we began to move towards digital content. Today, Netflix is no longer that small company and has become the leading subscription video streaming service in the world, making many movie and TV show fans happy, as well as being a great example of how things should be done in terms of marketing.
4 Marketing Lessons From Netflix For The World
1.- Think about your clients
One of the priorities for any company is to achieve customer retention, this is something that Netflix does very well thanks to its excellent service and mainly because it thinks about the customer.
Thinking about the needs of customers and satisfying them is an important step in the implementation of marketing strategies , since these actions allow decisions to be made that make the user feel comfortable with the product or service offered, thus creating a strong bond that will benefit both parties.
Netflix has implemented a variety of measures that keep its users peru phone number satisfied, for example the content suggestion, which is based on the user's preferences and their history of watching movies. Thanks to this information Netflix is able to keep its customers within the platform watching new content and personal interest. The company also sends out emails from time to time, implementing anetflix 1email marketing strategy, where useful information is shown to the client, as well as content launches or suggestions. These measures are not perceived by the client as invasive, since the content is user-friendly and, above all, useful and interesting for the user.
The company has also implemented small features in its
service with the customer in mind, such as consecutive playback of episodes. This simple measure makes the user invest their time in the service.
All of these measures are always implemented with user satisfaction in mind, and it is thanks to this that most people invest hours of their free time in Netflix, thus getting its users to renew their subscription to the service or encouraging them to acquire said subscription.