How to increase the conversion rate on online forms and surveys
Posted: Tue Jan 07, 2025 6:09 am
The form is the central point in the conversion process of a web project, and in many cases it will be the cause of its success or failure. Companies that have understood this have put all their efforts into optimizing their forms with the sole purpose of generating more conversions. In some cases, just small changes can have a big impact on the number of conversions.
Be clear about what the conversion objectives are
Saying that we want the user to complete the form is not a conversion goal definition, as it does not tell us much about what we really want to achieve. Knowing the purpose for which we need to collect this information is what allows us to clearly establish what content we are going to request.
Since the form is the epicenter of conversion efforts, if they are not optimized for the goals we want to achieve, the conversion rate will plummet.
Correlate the questions with the objectives.
Whether it is a newsletter registration form , an e-commerce operation, or an online survey , we must correlate the requested information with the specific objective for which the form was designed, so that it is relevant to achieving the objective.
Optimize the online form
Optimizing online forms is not just a matter of design, copy, or button colors. Optimization must paraguay phone number be done by understanding the elements of a conversion path. If we optimize them, we will make our form more efficient.
The call to action to access the form : This is one of the key points, it must clearly indicate what action we want the user to carry out, and it must be supported by useful and valuable content for them.
Number of fields to fill out : If the form is too long, we will discourage people from filling it out. On the other hand, if it is too short, we run the risk of obtaining low-quality leads or information.
Determine the appropriate information : The information requested must be timely and relevant to the objectives of the form.
The moment of truth : The moment of truth is just before submitting the information entered in the form, so the “copy” of the send button is the last opportunity we have to convince the user.
Privacy Policy : The online form must make the privacy policy very clear, clarifying all the necessary points.
Error Messages : Error messages should be created to be user-friendly and provide detail about what the field is expected to contain.
Thank you page : A thank you page is not only a sign of courtesy, it gives us the opportunity for one last “copy” to build customer loyalty.
Mobile devices : We must limit the number of fields to be completed, since typing from a mobile device is not only cumbersome for the user, but we also run the risk of entering erroneous information into our database.
Content : We must avoid distracting the user's attention with banners, offers, social buttons, pop-ups, and anything that makes them look away from the fields we want them to complete.
Be clear about what the conversion objectives are
Saying that we want the user to complete the form is not a conversion goal definition, as it does not tell us much about what we really want to achieve. Knowing the purpose for which we need to collect this information is what allows us to clearly establish what content we are going to request.
Since the form is the epicenter of conversion efforts, if they are not optimized for the goals we want to achieve, the conversion rate will plummet.
Correlate the questions with the objectives.
Whether it is a newsletter registration form , an e-commerce operation, or an online survey , we must correlate the requested information with the specific objective for which the form was designed, so that it is relevant to achieving the objective.
Optimize the online form
Optimizing online forms is not just a matter of design, copy, or button colors. Optimization must paraguay phone number be done by understanding the elements of a conversion path. If we optimize them, we will make our form more efficient.
The call to action to access the form : This is one of the key points, it must clearly indicate what action we want the user to carry out, and it must be supported by useful and valuable content for them.
Number of fields to fill out : If the form is too long, we will discourage people from filling it out. On the other hand, if it is too short, we run the risk of obtaining low-quality leads or information.
Determine the appropriate information : The information requested must be timely and relevant to the objectives of the form.
The moment of truth : The moment of truth is just before submitting the information entered in the form, so the “copy” of the send button is the last opportunity we have to convince the user.
Privacy Policy : The online form must make the privacy policy very clear, clarifying all the necessary points.
Error Messages : Error messages should be created to be user-friendly and provide detail about what the field is expected to contain.
Thank you page : A thank you page is not only a sign of courtesy, it gives us the opportunity for one last “copy” to build customer loyalty.
Mobile devices : We must limit the number of fields to be completed, since typing from a mobile device is not only cumbersome for the user, but we also run the risk of entering erroneous information into our database.
Content : We must avoid distracting the user's attention with banners, offers, social buttons, pop-ups, and anything that makes them look away from the fields we want them to complete.