Positioning a company as a leader in the sector is an art that ranges from conducting market research studies at the beginning, to building the credibility of the brand later, all of this accompanied by a good strategy using online surveys .
What does market research and content marketing have to do with each other?
Nowadays, this positioning among users' preferences becomes an almost titanic task for two reasons:
1.- They have a lot of content available
2.- They lose interest easily
Before the rise of the Internet, the primary medium for expressing research results was newspapers, mostly local, and if you were lucky you might find a national one. The advantage was that most people read newspapers to keep up to date with local and national developments.
Today, the media we have at our disposal are diverse and many of them are interconnected, which means that information can be shared around the world much more easily.
These new media include press releases, online blogs, emails, radio panama phone number television spots, infographics, online videos, email marketing, in short, everything that helps keep your brand in the battle.
That's why users are now used to consuming content in large quantities and good market research can go unnoticed, being confused with just another publication. The secret is to tailor your results report in such a way that users can easily digest it.
Here are 5 strategies for conducting market research
How to present the results of your research?
To perform well when presenting your market research report as content marketing, it is necessary to consider the following:
Possible titles for your report:
This should be based on the content of the survey, particularly what you want to project with your market research. Always keep SEO positioning in mind, so you have a clear objective and you know what you want the search engines to say about your brand or your research.
Find the appropriate design :
Work with a graphic designer who can help you keep the graphic content in harmony with what you are publishing, but above all with what you want people to feel about your brand or product, so that people can identify with your research.
Storytelling is an art :
It's also key to keep your audience engaged. Create more than one story from the survey results. This way, you'll be able to give more than one piece of material to the media and you'll be able to make the people who participated (even those who didn't participate) feel identified and want to be part of the big family you're slowly building.
You can provide research exclusives :
Develop relationships with the press, bloggers and what are now known as “influencers” even before the story hits the media. Deliver research-based publications in a timely manner; many publications have data that can become outdated or irrelevant after a certain time.