Networking M4C Session with Kraz
Posted: Tue Jan 07, 2025 6:00 am
We are currently witnessing a trend towards a reduction in SEM investment budgets , which is making marketing teams more creative. In addition, we are increasingly closer to returning to contextual advertising, that is, searching for niche websites on which to advertise the product instead of searching for the user.
Finally, there was time to mention the possibility of making more daring bets with cookie permissions, such as the strategy that the press is carrying out, which involves accepting cookies to continue reading, since if you do not do so, you will have to pay to read that content.
In addition, it was mentioned that it is necessary to specialize in digital analytics , since once you move forward in the data queue, the main information is lost. Therefore, it is important to highlight the importance of having a team specialized in this area.
Given the imbalance that the paradigm shift in Analytics has belarus number data brought about, brands have considered starting to use other tools such as Shopify or the statistics of their own acquisition platforms in parallel. This way, in the end, all the information can be brought together and measured as a whole.
The final conclusion is to have a strong and stable database of our own, so that we can use it when advertising our products and dealing with the changes that Google is sure to bring this year.
This is how we conclude the first M4C Session of the year, in which we have been able to share knowledge and find common solutions to problems that could affect us all at some point in a calm environment among professionals.
Finally, there was time to mention the possibility of making more daring bets with cookie permissions, such as the strategy that the press is carrying out, which involves accepting cookies to continue reading, since if you do not do so, you will have to pay to read that content.
In addition, it was mentioned that it is necessary to specialize in digital analytics , since once you move forward in the data queue, the main information is lost. Therefore, it is important to highlight the importance of having a team specialized in this area.
Given the imbalance that the paradigm shift in Analytics has belarus number data brought about, brands have considered starting to use other tools such as Shopify or the statistics of their own acquisition platforms in parallel. This way, in the end, all the information can be brought together and measured as a whole.
The final conclusion is to have a strong and stable database of our own, so that we can use it when advertising our products and dealing with the changes that Google is sure to bring this year.
This is how we conclude the first M4C Session of the year, in which we have been able to share knowledge and find common solutions to problems that could affect us all at some point in a calm environment among professionals.