Google plans to completely
Posted: Tue Jan 07, 2025 5:27 am
Hard ID is a unique permanent identifier that is assigned to each user, for example, when registering on a website.
It is tied to exclusive information about a person: his macedonia whatsapp phone number email address or phone number, which may not change for decades and allow you to “find” the client even after several years.
There is no question of privacy violation. Modern encryption technologies transform a number or email into an impersonal set of characters when generating an identifier.
It is impossible to restore the original data about a specific consumer from Hard ID. The company may know that its client with the ID 779fda03ba6ba75bwe5c3389nu87r2vb buys tea of certain brands once a quarter and recently flew on vacation to Sochi. But it will never figure out who exactly is hiding behind the string of symbols.
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How Hard ID works
The most important feature of Hard ID is that it is completely anonymized hashed (encoded) data about people.
The identifier is not linked to the client's personal data in any way. For example, to his full name, place of residence or passport number. Therefore, it is impossible to establish the user's identity by the hash.
Moreover, if a specific person uses the same phone number or email address in different situations, then his Hard ID will be the same in different cases.
That is, the store will store information about the purchases of a client with a specific identifier, the mobile operator will store data about his phone model and roaming, and the recruiting service will store information about the fact that he recently got a job as an engineer.
It turns out that working with Hard ID allows a business to collect a detailed portrait of its consumer, which includes information from various sources about the consumer habits of the client, his movements, interests, work, income, position, etc.
The suppliers of information related to Hard ID are either companies developing DMP systems – platforms that allow working with big data, or directly OFDs, retailers, mobile operators, transport companies, and so on.
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It is tied to exclusive information about a person: his macedonia whatsapp phone number email address or phone number, which may not change for decades and allow you to “find” the client even after several years.
There is no question of privacy violation. Modern encryption technologies transform a number or email into an impersonal set of characters when generating an identifier.
It is impossible to restore the original data about a specific consumer from Hard ID. The company may know that its client with the ID 779fda03ba6ba75bwe5c3389nu87r2vb buys tea of certain brands once a quarter and recently flew on vacation to Sochi. But it will never figure out who exactly is hiding behind the string of symbols.
On Topic: 3 Ways to Attract Clients with Galileo's Trick
How Hard ID works
The most important feature of Hard ID is that it is completely anonymized hashed (encoded) data about people.
The identifier is not linked to the client's personal data in any way. For example, to his full name, place of residence or passport number. Therefore, it is impossible to establish the user's identity by the hash.
Moreover, if a specific person uses the same phone number or email address in different situations, then his Hard ID will be the same in different cases.
That is, the store will store information about the purchases of a client with a specific identifier, the mobile operator will store data about his phone model and roaming, and the recruiting service will store information about the fact that he recently got a job as an engineer.
It turns out that working with Hard ID allows a business to collect a detailed portrait of its consumer, which includes information from various sources about the consumer habits of the client, his movements, interests, work, income, position, etc.
The suppliers of information related to Hard ID are either companies developing DMP systems – platforms that allow working with big data, or directly OFDs, retailers, mobile operators, transport companies, and so on.
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