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The future of SEO

Posted: Tue Jan 07, 2025 5:06 am
by Abdur14
The collaboration with Similarweb adds digital data to enrich the research, correlating the survey with online searches and trends. Variations in SEO budgets across different European countries are revealed, providing specific examples. This downloadable seeks to shed light on the SEO techniques and tools used in Europe in 2023, contributing to the still limited research in this field.

The second downloadable focuses on link building, a crucial part of off-site SEO. From link building basics to advanced strategies, topics such as link profile, link quality, and the impact of social media on SEO are explored. The report highlights the importance of combining on-site SEO with off-site activities to build position and credibility.

It is revealed that 26% of respondents focus exclusively on on-site SEO, underlining the need to integrate both strategies. The downloadable provides information on the choice of link placement, the importance of anchor texts and the costs associated with link building.

It offers a comprehensive view of link building and its armenia number data role in website optimization from an SEO perspective.


The third downloadable provides a detailed perspective on the anticipated trends and challenges in the field of Search Engine Optimization. The section focuses on the opinions of more than 1,000 European SEO specialists on the future of search engine optimization.

The report highlights the growing importance of link quality and the continued influence of artificial intelligence on the industry. The report explores how the SEO industry will adapt to the ever-evolving Google algorithms and policies, addressing topics such as Expertise, Authority Strength, and Credibility (EAT). Despite the challenges, SEO professionals express confidence in their ability to adapt and find creative solutions.

Artificial intelligence (AI) is positioned as a key player in the future of SEO. Algorithms such as RankBrain and BERT are at the centre of the conversation, as they are expected to play a crucial role in understanding queries and content. The report explores how SEO professionals are preparing to integrate these emerging technologies into their strategies, adapting to the constant evolution of search engines.