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How to sell more on Mercado Libre? The star tricks

Posted: Tue Jan 07, 2025 4:24 am
by asimd23
Many users use Mercado Libre every day to search and buy products or find out prices and availability. This marketplace represents an alternative to increase your reach. That's why we've prepared 12 tricks to know how to sell more on Mercado Libre . Let's go!

Mercado Libre is a great showcase for your products because it has a lot of traffic. In other words, the marketplace has gained authority and, with it, people frequently use it to search for what they want to buy.

This makes it an attractive place to increase your business reach and get more people aware of your brand. At the same time, it also raises the bar for competition: with more active and present proposals, standing out among them can be a greater challenge.

Entrepreneur implementing strategies to sell brazil phone data more on Mercado Libre.

As with any marketplace, the actions available to make your brand visible are limited. One of the most common ways is to reduce the prices of your products so that people find them by sorting by 'Lowest Price', but of course, this decreases your profit margin.

That's why our advice is always to complement this sales channel with another one, such as an online store. Offering your products through a website dedicated exclusively to your brand puts it in the spotlight and strengthens it in the long term.

In the marketplace vs. e-commerce dilemma , one of the disadvantages of the former is that buyers often do not recognize which business they are buying from (in fact, it is common to say "I bought it on Mercado Libre"), while by selling through your own e-commerce site, your brand comes to the fore.

In case you didn't know, designing a sales website is very simple using a platform like Tiendanube . Our tool is the most complete and intuitive on the market. Create an online store to convey the value of your brand, as more than 130,000 businesses in Latin America are already doing.