Its user base is attracted to green and sustainable content

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Bing
Bing is the second most popular search engine in countries such as the United States, Canada, France, Germany, and the United Kingdom. In March 2023, it surpassed 100 million daily active users, a third of whom converted after the release of the new AI-powered Bing. SEO on Bing is also said to be better and easier than Google, as it is said to be much more transparent about its indexing priorities and ranking factors. However, its SERPs prioritize advertisements before organic results, which could be a stumbling block for users who despise ads.

Ecosia
Ecosia supports reforestation and says 100% of its profits go to climate action, providing a niche audience for companies in these sectors. It uses Microsoft Bing for its search results, meaning argentina whatsapp if you rank on Bing, you’re likely to rank on Ecosia, and just like Bing, it prioritizes trusted content, precise keyword focus, and social media engagement as ranking factors.

Yandex
Yandex is the largest search engine in Russia with a market share of 64.85% and 0.15% in the US. It is a great option if you are looking to expand into Russian-speaking territories. Also, Alex Buraks, an SEO expert, recently shared a detailed post about the leaked ranking factors for Yandex to give you an edge. Some of them include page ranks, link age, organic traffic percentage, and average domain position across all queries.

Baidu
As one of the few region-specific alternatives, Baidu dominates the Chinese search market, becoming a key platform for businesses targeting Chinese-speaking audiences. To excel on Baidu, you need to focus on creating high-quality, localized content in Mandarin, optimizing for mobile users, and building a strong backlink profile from authoritative Chinese websites. Additionally, to maintain visibility on Baidu, you need to prioritize web security and comply with Chinese internet regulations.