Even luxury brands can’t get rid of eCommerce platforms. It can seem to not match with luxury culture and their brand’s image as one of their most important features is customer service. However, Chinese society works a bit differently. Digitalization has taken off all industries and whether international companies or big brands have to adapt their strategy. More advice here.
Chinese consumers are more willing to purchase online because of the convenience and the greater range of available items on e-commerce platforms. Nowadays, Chinese consumers have a huge appetite for foreign products and e-commerce platforms have become the channels of choices for Chinese shoppers looking to purchase such items.
Tmall and JD.com are the most popular platforms for e-commerce in China. They are well-reputed for selling authentic products and they pushed last year their activities toward high-end fashion and luxury areas. Be sure to choose the one which fits your brand.
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Presence on e-commerce platforms
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Jahangir655
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