How will Angela improve her store's web positioning?
Posted: Mon Jan 06, 2025 10:11 am
Angela is training in digital skills to improve web positioning
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Thursday, 27 February 2020 08:30
Written by Chema Garcia
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You already know Angela, our entrepreneur. After creating her craft company and fighting against all odds to have her online store, she now has a new challenge ahead of her: improving her web positioning.
If you are not familiar with this concept, we will explain it to you. It is very simple: web positioning is about providing, through various techniques, authority to your website so that it is more important than your competition for search engines and thus appears in the top positions when users search for products or services related to your activity.
As on other occasions, Angela relies on her qualified marketing contacts to dispel doubts and to know how to proceed. Iñigo, her teacher and friend, offers to have a coffee and show her the options available to make her store stand out in the universe that is the Internet.
Differentiating SEO and SEM
The first thing that throws Angela off is that she has read something about this topic and does not know the differences between SEO and SEM. Iñigo makes a very simple first distinction: SEO encompasses techniques that do not involve payment and SEM would be paid actions. In fact, we can explain it a little better: Search albania phone data engine optimization implies that we seek to technically improve the website and the environment to provide the maximum possible authority to the website and Search engine marketing implies interacting in another way, doing advertising and paid actions in order to improve positioning based on ads and campaigns.
A very clear example of SEM is Google Ads, since in this search engine (which accounts for more than 90% of searches in Spain) its advertising involves standing out in the top positions based on the keywords that are delimited in the campaign.
Techniques to improve on-page positioning
Since Angela, as an entrepreneur, has a small marketing budget, she is going to focus on SEO optimization techniques. Following Íñigo's instructions, she is going to do a small audit of her website (on page), with which she will try to improve the following aspects:
Where to use keywords
After analysing the words that customers usually use to search for craft products, Angela has created her keyword set: a group of words and phrases that would be important to appear in searches. Now she has to use them in different locations on the website so that search engines associate her pages with those words and the themes they represent: in the blog, in the description of the products, in the meta descriptions of the pages...
SHARE
Rate this article12345(9 votes)
Thursday, 27 February 2020 08:30
Written by Chema Garcia
☛ Send to a friend
You already know Angela, our entrepreneur. After creating her craft company and fighting against all odds to have her online store, she now has a new challenge ahead of her: improving her web positioning.
If you are not familiar with this concept, we will explain it to you. It is very simple: web positioning is about providing, through various techniques, authority to your website so that it is more important than your competition for search engines and thus appears in the top positions when users search for products or services related to your activity.
As on other occasions, Angela relies on her qualified marketing contacts to dispel doubts and to know how to proceed. Iñigo, her teacher and friend, offers to have a coffee and show her the options available to make her store stand out in the universe that is the Internet.
Differentiating SEO and SEM
The first thing that throws Angela off is that she has read something about this topic and does not know the differences between SEO and SEM. Iñigo makes a very simple first distinction: SEO encompasses techniques that do not involve payment and SEM would be paid actions. In fact, we can explain it a little better: Search albania phone data engine optimization implies that we seek to technically improve the website and the environment to provide the maximum possible authority to the website and Search engine marketing implies interacting in another way, doing advertising and paid actions in order to improve positioning based on ads and campaigns.
A very clear example of SEM is Google Ads, since in this search engine (which accounts for more than 90% of searches in Spain) its advertising involves standing out in the top positions based on the keywords that are delimited in the campaign.
Techniques to improve on-page positioning
Since Angela, as an entrepreneur, has a small marketing budget, she is going to focus on SEO optimization techniques. Following Íñigo's instructions, she is going to do a small audit of her website (on page), with which she will try to improve the following aspects:
Where to use keywords
After analysing the words that customers usually use to search for craft products, Angela has created her keyword set: a group of words and phrases that would be important to appear in searches. Now she has to use them in different locations on the website so that search engines associate her pages with those words and the themes they represent: in the blog, in the description of the products, in the meta descriptions of the pages...