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Website setup and marketing strategy

Posted: Mon Jan 06, 2025 9:49 am
by ayeshshiddika11
There is a lot of traffic on the internet during that day, so knowing how to attract traffic to your website will be essential. To do this, you must develop a marketing strategy appropriate to your business, months in advance.

The number of visits to your online store increases significantly, many users will come to obtain information and compare prices with the competition, so you must ensure that everything works correctly.

The website must be able to support an increase in traffic, the offers must be correctly published and you must ensure that the purchase process can be carried out without technical problems. Maintaining your online store is essential throughout the year, but especially on days with the highest web traffic.

Safety stock and logistics processes
Stockouts can happen, especially when there is a high demand on certain days. You will need to make sure you can cope with increased sales and coordinate with your team, carrying out united kingdom phone data negotiations with your suppliers, whether you have your own logistics process or work with dropshipping . If you manage your own ecommerce, improving resource management is essential.

Computer ready to label products for Black FridayCustomer Service
Not only during Black Friday, but also in the days leading up to and after, the number of enquiries increases considerably. Depending on the means of contact you provide to your customers, whether it be telephone, email, online chat or social networks , there will be greater activity on any of the available channels, which is why in many cases staff is hired to be able to attend to as many requests as possible.

Keep in mind that proper customer service and quality of service are essential to achieve more sales. In the days following Black Friday, many of the queries will be due to incidents, so you must be prepared in terms of managing complaints and claims and have a consistent after-sales policy.