China’s rapid digitalization: A powerful tool for B2B businesses
Posted: Mon Jan 06, 2025 9:46 am
In recent years, B2B companies were revolutionized by Chinese society’s rapid digitalization. As Chinese consumers are now spending more time than ever on their smartphones, it has become essential for brands to adapt both their marketing and advertising strategies to follow this trend.
While B2B companies were mostly relying on word-of-mouth and traditional business networks a decade ago, social media are now at the core of B2B strategies. 96% of B2B clients will look for suppliers on the internet, increasing, even more, the gap for companies that have little visibility online.
The following graphic shows us that China’s market size of cross-border B2B e-commerce online service export reached over 60 billion yuan in 2019, which represented a 45% increase from the previous year. Moreover, it is expected that China’s B2B cross-border e-commerce online service export will even grow further, skyrocketing to around 1.3 trillion yuan by 2025.
B2B Marketing in China: Market-size-of-cross-border-B2B-e-commerce-online-service-export-in-China-2016-2019-with-forecasts-until-2025
B2B marketing environment in China
If you want to succeed in B2B marketing in China, it’s important that you cambodia telegram number understand the digital landscape is completely different from the US and other Western countries. The country has three main players:
Baidu (China’s equivalent of Google),
Alibaba Group Holding Ltd., which owns Taobao Marketplace, Tmall, and AliExpress;
Tencent Holdings Limited—the owner of WeChat and major shareholder of JD. These giants control vast chunks of the market on every level, from content consumption all the way down to advertising revenue streams such as online ads.
Just like anywhere else in the world, B2B in China is divided into two main categories which are: commodities products (electronics, chemical products, steel, textiles, etc.) and intangible products (logistics, SaaS, legal services, etc).
B2B Marketing in China: case_study_general_TN
What are the main channels for B2B marketing in the China market?
Now that we have looked at the main difference between China and the West when it comes to doing B2B marketing (the internet landscape), let’s see how you can run a smart B2B marketing strategy in China by using all of your available channels.
There are many ways for promoting your company in China, but our focus will be on digital marketing because they’re what is critical for success here, and you know…
While B2B companies were mostly relying on word-of-mouth and traditional business networks a decade ago, social media are now at the core of B2B strategies. 96% of B2B clients will look for suppliers on the internet, increasing, even more, the gap for companies that have little visibility online.
The following graphic shows us that China’s market size of cross-border B2B e-commerce online service export reached over 60 billion yuan in 2019, which represented a 45% increase from the previous year. Moreover, it is expected that China’s B2B cross-border e-commerce online service export will even grow further, skyrocketing to around 1.3 trillion yuan by 2025.
B2B Marketing in China: Market-size-of-cross-border-B2B-e-commerce-online-service-export-in-China-2016-2019-with-forecasts-until-2025
B2B marketing environment in China
If you want to succeed in B2B marketing in China, it’s important that you cambodia telegram number understand the digital landscape is completely different from the US and other Western countries. The country has three main players:
Baidu (China’s equivalent of Google),
Alibaba Group Holding Ltd., which owns Taobao Marketplace, Tmall, and AliExpress;
Tencent Holdings Limited—the owner of WeChat and major shareholder of JD. These giants control vast chunks of the market on every level, from content consumption all the way down to advertising revenue streams such as online ads.
Just like anywhere else in the world, B2B in China is divided into two main categories which are: commodities products (electronics, chemical products, steel, textiles, etc.) and intangible products (logistics, SaaS, legal services, etc).
B2B Marketing in China: case_study_general_TN
What are the main channels for B2B marketing in the China market?
Now that we have looked at the main difference between China and the West when it comes to doing B2B marketing (the internet landscape), let’s see how you can run a smart B2B marketing strategy in China by using all of your available channels.
There are many ways for promoting your company in China, but our focus will be on digital marketing because they’re what is critical for success here, and you know…