When writing an argumentative text or a creative speech, it can be very effective to use the hourglass structure , which involves: a large and detailed opening that coincides with the summation of Attack and Shoulder, a very focused and precise central part which requires the presence of several in-depth studies structured conclusions that become an integral part of the information content, and not a mere frill used to "close" the text without much ceremony. The hourglass structure gives a more "narrative" touch to the exposition of the facts and tickles the attention until the end, intriguing the interlocutor thanks to a detailed exposition of the facts, not without some digressions on the topic.
If the use of the 5W technique and the hourglass switzerland number data help to structure an informative text, let's see together the elements that determine its so-called quality. What do we mean when we talk about “valuable content”? Now I'll explain it to you. We have understood how useful it can be to structure our online texts taking into account well-set architectures, it is time to ask ourselves how to evaluate the quality of the content we want - precisely - to put into the structure we have created.
There are six dimensions with which to evaluate the effectiveness of digital content: Characteristics and information capacity Psychological and emotional impact on the recipient Communication ability Attention to Content Design and User Experience Content and information architecture in relation to distribution channels Utility in relation to communication or marketing objectives To be sure that you are working on content capable of informing, helping, encouraging you to make a decision, exciting and persuading, the copywriter must ensure that the text has a certain level of information density and knows how to excite the reader using communicative levers.