Who are the other restaurants in my catchment area?
Posted: Mon Jan 06, 2025 9:30 am
3. Competition
Taking a closer look at the competition should definitely be on your to-do list. This aspect of the location analysis is all the more important, especially if there are already a number of restaurants , cafés or bars that have been operating successfully in your area for many years. This is the only way you can develop a unique selling point (USP) for your restaurant that makes your business unique.
What types of indonesia phone data restaurants , cafés or bars already exist?
Which target groups do these competitors serve?
What type of catering establishment is missing in this area?
Is there a demand for special cuisines or concepts (e.g. vegan, organic, regional)?
After identifying your competitors, you should analyze their strengths and weaknesses . This includes their offering, pricing, service, ambience and any unique selling points.
Based on your competitive analysis, you can develop a unique selling proposition that sets your offering apart from others. This could be a special product, a unique service offering, an innovative presentation or a special atmosphere.
[Infobox]To get a comprehensive picture of the competitive landscape, you can use several methods. These include field research such as visiting competitor businesses, online research on reviews and customer feedback, and analyzing industry reports.[Infobox]
4. Accessibility
You shouldn't underestimate this location factor either. A good restaurant not only offers excellent cuisine, but is also usually easy to find and reach , both on foot and by bike, car and public transport.
Is my restaurant located near busy streets or squares?
Is the location attractive and easily accessible for people from outside the immediate catchment area?
There should be a sufficient amount of parking space for guests who arrive by car . However, parking spaces are often scarce and in demand in urban locations. Therefore, good connections to the public transport network can improve accessibility for a broad target group.
Pay attention to high-traffic areas : These are places or facilities that already have a high visitor frequency, such as shopping centers, cinemas, tourist attractions or office complexes. Being close to such high-traffic areas can have a positive effect on your restaurant business.
5. Space and rental price
Rent is often one of the biggest items in a restaurant's budget , so when choosing a location for your restaurant, make sure the rent is in proportion to the expected revenue to ensure profitability.
Is the rental price appropriate for the location and the space offered?
What additional costs are incurred and are they included in the rent?
Are there opportunities to negotiate rental conditions, e.g. rent exemption during the renovation phase?
The structural condition and equipment of the building can have a significant impact on the start-up costs. Renovation and conversion work can be expensive, especially if it has to meet special gastronomic requirements. However, there should always be the possibility of adapting the premises to your specific gastronomy concept.
[Infobox]In addition to the kitchen and dining room, there must always be enough space for storing food, drinks and operating materials at the necessary or prescribed temperatures.[Infobox]
6. Official requirements
Compliance with official regulations is essential for the operation of a catering business. After all, they ensure the safety, health and well-being of your guests and employees. You should keep an eye on the following regulations:
Taking a closer look at the competition should definitely be on your to-do list. This aspect of the location analysis is all the more important, especially if there are already a number of restaurants , cafés or bars that have been operating successfully in your area for many years. This is the only way you can develop a unique selling point (USP) for your restaurant that makes your business unique.
What types of indonesia phone data restaurants , cafés or bars already exist?
Which target groups do these competitors serve?
What type of catering establishment is missing in this area?
Is there a demand for special cuisines or concepts (e.g. vegan, organic, regional)?
After identifying your competitors, you should analyze their strengths and weaknesses . This includes their offering, pricing, service, ambience and any unique selling points.
Based on your competitive analysis, you can develop a unique selling proposition that sets your offering apart from others. This could be a special product, a unique service offering, an innovative presentation or a special atmosphere.
[Infobox]To get a comprehensive picture of the competitive landscape, you can use several methods. These include field research such as visiting competitor businesses, online research on reviews and customer feedback, and analyzing industry reports.[Infobox]
4. Accessibility
You shouldn't underestimate this location factor either. A good restaurant not only offers excellent cuisine, but is also usually easy to find and reach , both on foot and by bike, car and public transport.
Is my restaurant located near busy streets or squares?
Is the location attractive and easily accessible for people from outside the immediate catchment area?
There should be a sufficient amount of parking space for guests who arrive by car . However, parking spaces are often scarce and in demand in urban locations. Therefore, good connections to the public transport network can improve accessibility for a broad target group.
Pay attention to high-traffic areas : These are places or facilities that already have a high visitor frequency, such as shopping centers, cinemas, tourist attractions or office complexes. Being close to such high-traffic areas can have a positive effect on your restaurant business.
5. Space and rental price
Rent is often one of the biggest items in a restaurant's budget , so when choosing a location for your restaurant, make sure the rent is in proportion to the expected revenue to ensure profitability.
Is the rental price appropriate for the location and the space offered?
What additional costs are incurred and are they included in the rent?
Are there opportunities to negotiate rental conditions, e.g. rent exemption during the renovation phase?
The structural condition and equipment of the building can have a significant impact on the start-up costs. Renovation and conversion work can be expensive, especially if it has to meet special gastronomic requirements. However, there should always be the possibility of adapting the premises to your specific gastronomy concept.
[Infobox]In addition to the kitchen and dining room, there must always be enough space for storing food, drinks and operating materials at the necessary or prescribed temperatures.[Infobox]
6. Official requirements
Compliance with official regulations is essential for the operation of a catering business. After all, they ensure the safety, health and well-being of your guests and employees. You should keep an eye on the following regulations: