Why do influencer marketing?
Posted: Mon Jan 06, 2025 9:07 am
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Written by Sandra Aguado
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The media has changed and with it the content creators. Among many other things, one of the consequences of this new reality has been the emergence of new leaders of interest, the so-called influencers.
These are considered to be those people whose opinion is capable of mobilizing a large number of people , their followers.
As you might expect, someone with the ability to mobilize a certain audience is an added value for any marketing campaign, which is why influencer marketing is booming.
The why of influencer marketing
They began by giving their honest opinions about products and services through their personal social media accounts. They were the voice of a “friend” recommending or discouraging sri lanka phone data what they had tried. Their popularity grew and brands began to see the potential hidden behind them. No one believed in product advertising anymore, but they did believe in recommendations. The famous “word of mouth” taken to the next level.
Today, even though followers of influencers know perfectly well that there is a considerable amount of money behind product reviews, they still believe their words. They continue to trust the opinions of a person who not only shares a battery of commercial communications with them, but also their personal life.
At this point, you will understand that having them in your digital marketing campaign is very interesting because of the credibility they will give to your brand, but do you know how you should do it?
Rate this article12345(4 votes)
Written by Sandra Aguado
☛ Send to a friend
The media has changed and with it the content creators. Among many other things, one of the consequences of this new reality has been the emergence of new leaders of interest, the so-called influencers.
These are considered to be those people whose opinion is capable of mobilizing a large number of people , their followers.
As you might expect, someone with the ability to mobilize a certain audience is an added value for any marketing campaign, which is why influencer marketing is booming.
The why of influencer marketing
They began by giving their honest opinions about products and services through their personal social media accounts. They were the voice of a “friend” recommending or discouraging sri lanka phone data what they had tried. Their popularity grew and brands began to see the potential hidden behind them. No one believed in product advertising anymore, but they did believe in recommendations. The famous “word of mouth” taken to the next level.
Today, even though followers of influencers know perfectly well that there is a considerable amount of money behind product reviews, they still believe their words. They continue to trust the opinions of a person who not only shares a battery of commercial communications with them, but also their personal life.
At this point, you will understand that having them in your digital marketing campaign is very interesting because of the credibility they will give to your brand, but do you know how you should do it?