Professional use of social media
Posted: Mon Jan 06, 2025 8:06 am
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Written by Maria Jose Rodriguez Rodriguez
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Social media has established itself as a solid space in our lives, where we share our experiences, feelings, desires, aspirations and opinions.
We are 4.62 billion users worldwide (58% of the total population), who use social networks an average of 2 and a half hours each day.
In the case of Spain, these values are even higher and we are above the average, with 87.1% of the Spanish population using them (a total of 40.7 million people).
The importance for a business to be present on social networks
Given the power of the networks to attract users, companies and businesses have found a great asset in them. From a business point of view, social networks have become, metaphorically speaking, a panama phone data beautifully lit shop window, located on a large avenue that attracts a large influx of people, who stroll daily, unhurried and curious about what is presented before them; and what's more, they are completely accessible to them regardless of their income and financial capacity.
This last point, also known as the democratisation of the use of information by social networks, has meant a commercial revolution for small and medium-sized companies. Being present on the different social platforms has been a springboard that has allowed them to access communication channels that have a large audience, without requiring a large financial investment. Unlike the barrier that advertising in media such as television, radio or the written press has always been for them, given their high cost.
All these reasons have made it mandatory for brands to be present on social networks. Having one or more business accounts to be able to publicize their range, present their new products, interact with users, offer one-to-one customer service and, why not, develop their own advertising campaigns, among others, has become essential today.
Keys to professional use of social media
Professional use of social media has nothing to do with managing a personal account. It has its own particularities and tools, which need to be understood in order to optimize its use and achieve the objectives that the business in question has set itself (increase sales, increase the number of registered users for its newsletter, redirect traffic to its website, etc.).
Professional profiles specialized in the management and administration of professional social networks, such as community managers or social media managers , have become essential figures in the business world today , opening up a wide range of job opportunities for all those who love social networks , new technologies and digitalization.
Rate this article12345(7 votes)
Written by Maria Jose Rodriguez Rodriguez
☛ Send to a friend
Social media has established itself as a solid space in our lives, where we share our experiences, feelings, desires, aspirations and opinions.
We are 4.62 billion users worldwide (58% of the total population), who use social networks an average of 2 and a half hours each day.
In the case of Spain, these values are even higher and we are above the average, with 87.1% of the Spanish population using them (a total of 40.7 million people).
The importance for a business to be present on social networks
Given the power of the networks to attract users, companies and businesses have found a great asset in them. From a business point of view, social networks have become, metaphorically speaking, a panama phone data beautifully lit shop window, located on a large avenue that attracts a large influx of people, who stroll daily, unhurried and curious about what is presented before them; and what's more, they are completely accessible to them regardless of their income and financial capacity.
This last point, also known as the democratisation of the use of information by social networks, has meant a commercial revolution for small and medium-sized companies. Being present on the different social platforms has been a springboard that has allowed them to access communication channels that have a large audience, without requiring a large financial investment. Unlike the barrier that advertising in media such as television, radio or the written press has always been for them, given their high cost.
All these reasons have made it mandatory for brands to be present on social networks. Having one or more business accounts to be able to publicize their range, present their new products, interact with users, offer one-to-one customer service and, why not, develop their own advertising campaigns, among others, has become essential today.
Keys to professional use of social media
Professional use of social media has nothing to do with managing a personal account. It has its own particularities and tools, which need to be understood in order to optimize its use and achieve the objectives that the business in question has set itself (increase sales, increase the number of registered users for its newsletter, redirect traffic to its website, etc.).
Professional profiles specialized in the management and administration of professional social networks, such as community managers or social media managers , have become essential figures in the business world today , opening up a wide range of job opportunities for all those who love social networks , new technologies and digitalization.