Even food and beverage businesses, like the sports bar in the example below, have an official account to inform their followers of what’s going on. As you can see, they’re constantly posting about upcoming events at the bar to draw people in. Chances are, when people attend these events, they’ll also be interested in following WeChat, especially if you’re giving out QR codes during the event. Share a QR CodeQR codes are very popular in China.
WeChat users scan a QR code to be taken to your official account, where they can then choose to follow your account. Hisense, a manufacturer of televisions and refrigerators, shared this article:As you can see, they macedonia whatsapp resource added a QR code at the bottom of the article.Here are some suggestions for where to share your QR code:Your websiteYour other social media (when the app allows)Physical flyersAdsConference bannersEmail signaturesYour product packagingIn-store displaysReceiptsAlso make sure to include QR codes on all your content, even offline flyers.
Marketers consider WeChat Official Account followers to be one of the highest quality followers you can get, so you may want to attract all of them to WeChat.Paid AdvertisingThere are two common ways to advertise on WeChat:WeChat Moments: Moments is very similar to a Facebook or LinkedIn Page. It is where WeChat users can see content shared by their close friends and connections.WeChat accounts can pay to post an ad so that a specific audience can see it on their Moments page.