Navigational keywords Navigational keywords are those that a user uses when he already has a specific brand, site or business in mind and is just trying to access the corresponding website . For example, if someone searches for "the scribbler" to get to my site they are using a navigational keyword. He already knows who I am, more or less well, but he doesn't remember the address of the site to insert into the browser bar or he simply prefers to search on Google out of habit.
Sometimes it is also necessary to work on this type of keyword, to kuwait number data ensure we come out first in the Google results list for those searching for our name , the name of our business or our website.I am thinking, for example, of some hotels that appear only after their own retailers or other tourist portals, such as Bookingcm or Trip Advisor.
These keywords are often searched for by those who are at an advanced stage of the purchasing process : the user has already decided to purchase a service or product or is already a customer and is researching how to make the best use of what has been purchased or wants to purchase again. Informational keywords With informational keywords, a user searches for various types of information : advice, instructions, clarifications, ideas, inspiration.