The world of marketing is undergoing a constant evolution , in which the almost forgotten offline marketing or traditional marketing has been left in the background, giving way to digital marketing, as a direct consequence of digitalization and the constant changes in customer needs.
There are numerous concepts that flood our daily lives related to digital marketing every time we browse the Internet: Search Engine Optimization, Search Engine Marketing, Inbound Marketing, Email Marketing, Social Media Marketing, Performance Marketing... and countless other anglicisms.
To gradually dispel these small doubts, we will explain everything you need to know about Marketing 2.0 .
What is Marketing 2.0?
typewriter with the word marketing
The origins of the term Marketing 2.0 come from the concept of Web 2.0 , coined by Tim O'Reilly and Dale Dougherty in 2003. Web 2.0 encompasses all those websites that encourage interaction and luxembourg phone data collaboration between users, as well as the creation of content by them, with the ultimate goal of enriching the user experience. From that moment on, the Internet was transformed into a large community of users.
Thus, this type of marketing tries to attract the consumer through their own actions, either through social networks or supported by some of the numerous services offered by the Internet. Its main objective is to achieve the satisfaction of consumers, who are its true protagonists , by offering them products and services that are different from those of the competition and are fully adapted to different consumers.
In contrast, traditional marketing is totally product-oriented. Its objective is the sale of these products, without taking into account the personalized needs that each client requires.