We can highlight 3 pillars
Posted: Mon Jan 06, 2025 6:17 am
Work on your brand
It seems basic and like first-year marketing, but the reality is that few brands do a good job of branding. Since she started, Taylor Swift has worked hard on her personal brand, with that cowgirl essence and marked values. Showing it in the lyrics of her songs and performances.
Feminism , the song The Man demonstrates it: « I'm tired of running as fast as I can thinking: I'd get there sooner if I were a man .» Referring to the fact that normally, due to the sexist and patriarchal society in which we live, women are questioned much more than men, just for the fact of being women.
Self-love and rebirth , like Shake It Off. In it, she encourages her fans to not let problems get them down and to keep moving forward being the best version of themselves, since at that time she was being heavily criticized by public opinion for everything she did.
Claiming LGTBIQ+ rights, with songs like You need to calm down. In this song she addresses all the people who post offensive comments online towards anyone else, with special emphasis on the LGTBIQ+ community. In one of the lines of the song Taylor says, “Why be angry when you can be grateful?”: grateful is said “glad” in English, which phonetically coincides with GLAAD, the Gay and Lesbian Alliance Against Defamation.
Storytelling
Taylor Swift has built a consistent brand by weaving argentina number data compelling storytelling throughout her career, turning each album into a chapter in her personal story. Her lyrics, which touch on love experiences, fictional accounts, and personal challenges, resonate deeply with her fans, especially young ones.
This creates a huge hype among fans every time she releases a song: they want to know who she is talking about and where she is in her life. Her presence on social media and various digital channels and platforms, through an omnichannel strategy, has contributed to creating a unique identity.
For example: She is currently on the Eras Tour, a world tour that represents the transition of different personal eras of the artist. These “eras” tell stories that the artist has lived. Stories that range from falling in love, to personal improvement, through the recovery of her reputation, what it is like to live through heartbreak and rebirth. Something that her fans love to understand.
Emotional connection
That ability to weave personal stories into his songs creates an emotional connection that resonates directly with his audience, who crave authenticity in an increasingly digitalized and depersonalized world.
Brands can learn from this ability to tell stories, engaging consumers on an emotional level, establishing a solid foundation of loyalty and fidelity.
It seems basic and like first-year marketing, but the reality is that few brands do a good job of branding. Since she started, Taylor Swift has worked hard on her personal brand, with that cowgirl essence and marked values. Showing it in the lyrics of her songs and performances.
Feminism , the song The Man demonstrates it: « I'm tired of running as fast as I can thinking: I'd get there sooner if I were a man .» Referring to the fact that normally, due to the sexist and patriarchal society in which we live, women are questioned much more than men, just for the fact of being women.
Self-love and rebirth , like Shake It Off. In it, she encourages her fans to not let problems get them down and to keep moving forward being the best version of themselves, since at that time she was being heavily criticized by public opinion for everything she did.
Claiming LGTBIQ+ rights, with songs like You need to calm down. In this song she addresses all the people who post offensive comments online towards anyone else, with special emphasis on the LGTBIQ+ community. In one of the lines of the song Taylor says, “Why be angry when you can be grateful?”: grateful is said “glad” in English, which phonetically coincides with GLAAD, the Gay and Lesbian Alliance Against Defamation.
Storytelling
Taylor Swift has built a consistent brand by weaving argentina number data compelling storytelling throughout her career, turning each album into a chapter in her personal story. Her lyrics, which touch on love experiences, fictional accounts, and personal challenges, resonate deeply with her fans, especially young ones.
This creates a huge hype among fans every time she releases a song: they want to know who she is talking about and where she is in her life. Her presence on social media and various digital channels and platforms, through an omnichannel strategy, has contributed to creating a unique identity.
For example: She is currently on the Eras Tour, a world tour that represents the transition of different personal eras of the artist. These “eras” tell stories that the artist has lived. Stories that range from falling in love, to personal improvement, through the recovery of her reputation, what it is like to live through heartbreak and rebirth. Something that her fans love to understand.
Emotional connection
That ability to weave personal stories into his songs creates an emotional connection that resonates directly with his audience, who crave authenticity in an increasingly digitalized and depersonalized world.
Brands can learn from this ability to tell stories, engaging consumers on an emotional level, establishing a solid foundation of loyalty and fidelity.