Analysis of the ideal customer Who do you want to buy each service and product? Where do these people live? What language do they speak? What are they interested in? What path do they take to make the purchase? And what do they do after the purchase? 3. Traffic and positioning analysis What type of traffic does your site currently receive? From what sources? In what quantities? What is its trend over time? Which pages receive the most traffic from Google? With which keywords are they reached? How does your site rank for these keywords? How many and what are the conversions (i.
e. contacts or sales) for each traffic source? How do you get to belize number data these conversions? 4. Keyword analysis What words do your ideal customers use on search engines at various stages of their purchasing journey? To analyze keywords I use, for example, this tool . How does it rank in Google for these keywords? Which of your competitors or other sites appear on the first page for these keywords? 5.
Analysis of the organization of contents Is there a page on the site dedicated to each group of keywords, to intercept all the searches that ideal customers make on Google? Is each page of the site clear and has a specific function to perform? For example closing a sale or explaining who you are. Do the services pages describe the services and lead people towards conversion, i.e.