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Posted: Mon Jan 06, 2025 6:00 am
BrightonSEO: Leonardo Saroni
According to Leonardo, the advantage of working with a large website is the ability to access a large amount of data , incredible quality information on user behavior, which can help make the right decisions and show if you are going in the right direction.
Knowing quickly if the processes implemented are working is a huge help for the success of a company. The secret is to continuously analyze how users react to certain tests and what impact the changes implemented have on Google rankings.
Of course, we asked Leonardo to share some tips on competitive intelligence and he advised us to always look at the keywords that interest us and see where the competitor is doing a better job uae phone number than us. An important tip he gave us was to always be creative, to find a way to attract customers, for example, with a different title or an unexpected landing page. The important thing is not to focus only on the keyword, but on the experience that comes after: focus on the customer and create the content of your site around them.
You can review his interview here .
Our next interview was with Marco Volpe , digital communications expert and co-owner of Edita, an online agency that manages the marketing and communications of over 350 tourist facilities.
Marco Volpe: his interview at BrightonSEO for SEMrush
We asked him about his general impressions of the event and the top marketing trends. Marco particularly appreciated the atmosphere in Brighton: the interest of those present for the topics discussed was perceptible, demonstrating the importance that these events still have for those who work in the sector. According to Marco, the trend in the e-commerce sector this year, and probably also next year, is personalisation .
According to Leonardo, the advantage of working with a large website is the ability to access a large amount of data , incredible quality information on user behavior, which can help make the right decisions and show if you are going in the right direction.
Knowing quickly if the processes implemented are working is a huge help for the success of a company. The secret is to continuously analyze how users react to certain tests and what impact the changes implemented have on Google rankings.
Of course, we asked Leonardo to share some tips on competitive intelligence and he advised us to always look at the keywords that interest us and see where the competitor is doing a better job uae phone number than us. An important tip he gave us was to always be creative, to find a way to attract customers, for example, with a different title or an unexpected landing page. The important thing is not to focus only on the keyword, but on the experience that comes after: focus on the customer and create the content of your site around them.
You can review his interview here .
Our next interview was with Marco Volpe , digital communications expert and co-owner of Edita, an online agency that manages the marketing and communications of over 350 tourist facilities.
Marco Volpe: his interview at BrightonSEO for SEMrush
We asked him about his general impressions of the event and the top marketing trends. Marco particularly appreciated the atmosphere in Brighton: the interest of those present for the topics discussed was perceptible, demonstrating the importance that these events still have for those who work in the sector. According to Marco, the trend in the e-commerce sector this year, and probably also next year, is personalisation .