Why did Universal Analytics move to GA4?
Posted: Mon Jan 06, 2025 5:58 am
Google Analytics 4 (GA4): Ultimate Guide and Tutorial – Today, Google Analytics 4 (GA4) is the analytics tool of choice for millions of customers around the world. Since Google introduced GA4 four years ago, it has undergone some significant changes. If you’ve been putting off upping your GA4 skills, now is a great time to learn the ins and outs of the “new” analytics tool. In this article, we’ll go over the basics of GA4 and how to use it.
Universal Analytics has moved to GA4 because of the belarus number data changing digital landscape and the demand for a more comprehensive, privacy-focused, and forward-looking analytics solution. GA4 has superior collection capabilities, additional machine learning capabilities, and focuses on user privacy and data security as a priority. It gives users a much more holistic view of their behavior across devices and channels, enabling businesses to provide better data-driven decisions with greater accuracy and insight.
Is Google Analytics 4 free?
Yes, Google Analytics 4 is absolutely free. There is no cost to set up or run it. However, be aware that some of its more specific advanced features or customization require a lot more technical expertise or third-party integrations, which may then cost you to add.
Is it possible to run Google Analytics 4 and Universal Analytics at the same time?
Yes, there is the option to use both Google Analytics 4 and Universal Analytics at the same time until the transition is complete. Businesses can also collect data in this format, so they can compare the two analytics platforms and isolate any discrepancies between the two, so they can make an appropriate decision for their next move. Note: Google recommends migrating to GA4 as soon as possible to truly take advantage of the most advanced features and to make the transition seamless.
Universal Analytics has moved to GA4 because of the belarus number data changing digital landscape and the demand for a more comprehensive, privacy-focused, and forward-looking analytics solution. GA4 has superior collection capabilities, additional machine learning capabilities, and focuses on user privacy and data security as a priority. It gives users a much more holistic view of their behavior across devices and channels, enabling businesses to provide better data-driven decisions with greater accuracy and insight.
Is Google Analytics 4 free?
Yes, Google Analytics 4 is absolutely free. There is no cost to set up or run it. However, be aware that some of its more specific advanced features or customization require a lot more technical expertise or third-party integrations, which may then cost you to add.
Is it possible to run Google Analytics 4 and Universal Analytics at the same time?
Yes, there is the option to use both Google Analytics 4 and Universal Analytics at the same time until the transition is complete. Businesses can also collect data in this format, so they can compare the two analytics platforms and isolate any discrepancies between the two, so they can make an appropriate decision for their next move. Note: Google recommends migrating to GA4 as soon as possible to truly take advantage of the most advanced features and to make the transition seamless.