Evaluate your content strategy
Posted: Mon Jan 06, 2025 5:57 am
How to Perform a Competitive SEO Analysis
To conduct a SEO competitor analysis, you will need to follow a few basic steps to gather the right information. Here is a step-by-step guide on how to do it:
Identify your competitors:
First, list the top competitors in your industry or niche. This can azerbaijan number data include direct competitors that you compete with directly for products or services—very similar offerings—and indirect competitors that compete through different forms, but don’t compete with the same services, but their audiences are likely similarly composed. You can simply Google relevant keywords to see the top sites that rank highest for each term; most likely, these are competitors as well.
Analyze the keywords:
Look at the keywords your competition is ranking for, especially those that are driving the most traffic. SEMrush, Ahrefs, and Google Keyword Planner are great tools to find out which keywords will outrank your competition. Identify relevant keywords that you may not be targeting but would drive significant traffic to your site. Listen for long-tail keywords that are less competitive but relevant and can help you reach a better audience.
Look at your competitors' websites. Analyze their structure and topics. You'll find out what type of content is most in demand there: blogs, case studies, infographics, etc. Based on this, you can draw conclusions about how often they are updated, how often content is shared, and identify trends and gaps in your strategy. Work on informative, quality, and engaging content based on that research and you'll find yourself standing out and providing more value to your audience.
To conduct a SEO competitor analysis, you will need to follow a few basic steps to gather the right information. Here is a step-by-step guide on how to do it:
Identify your competitors:
First, list the top competitors in your industry or niche. This can azerbaijan number data include direct competitors that you compete with directly for products or services—very similar offerings—and indirect competitors that compete through different forms, but don’t compete with the same services, but their audiences are likely similarly composed. You can simply Google relevant keywords to see the top sites that rank highest for each term; most likely, these are competitors as well.
Analyze the keywords:
Look at the keywords your competition is ranking for, especially those that are driving the most traffic. SEMrush, Ahrefs, and Google Keyword Planner are great tools to find out which keywords will outrank your competition. Identify relevant keywords that you may not be targeting but would drive significant traffic to your site. Listen for long-tail keywords that are less competitive but relevant and can help you reach a better audience.
Look at your competitors' websites. Analyze their structure and topics. You'll find out what type of content is most in demand there: blogs, case studies, infographics, etc. Based on this, you can draw conclusions about how often they are updated, how often content is shared, and identify trends and gaps in your strategy. Work on informative, quality, and engaging content based on that research and you'll find yourself standing out and providing more value to your audience.